Rossignol apparel activities will continue to operate at the Group’s wintersports headquarters in Moirans
Park City, UT (November 9, 2009) — Bruno Cercley, President & CEO of the Rossignol Group, and Dominique Bergin, President of Look Cycle, have signed a multi-year licensing agreement for Rossignol apparel.
Committed to enhancing the value the Rossignol brand represents, Cercley and Bergin have put in place a solution to deliver optimal continuity for the apparel business and to maintain its operations within the Group’s new world headquarters.
The staff of the Rossignol apparel division will pursue its activities within the new Headquarters in Moirans. An experienced team of 15 people will be in charge of the design, marketing, commercial development and production.
Jean Holvoet, the historic author of Rossignol Apparel who was instrumental bringing fashion and sport closer together, will head up the business owned by Look Cycle. Holvoet will continue to collaborate with Jean-Charles de Castelbajac on designs.
Jean Holvoet explains that, “this licensing relationship with Look will ensure the continuity of our apparel team resulting in continued innovation, reliable deliveries for our customers and future growth for our apparel business.”
Back to fundamentals
“Licensing the apparel business to Look Cycle is a key building block in the Group’s plan towards long term health and profitability,” said Bruno Cercley. “We are happy to be associated with a world class brand like Look Cycle that shares our relentless focus on great products and exceptional customer service. This license will allow Group Rossignol to concentrate on its core business of designing and delivering the best winter hardgoods, while giving the Rossignol brand a chance to grow within the apparel category.”
“We were excited to license Rossignol’s apparel business due to the strength of the brand name, the solid team that’s in place and a similar focus on technically superior products,” said Dominique Bergin, President of Look Cycle. “We are confident that there is a significant opportunity to increase the sales of Rossignol branded apparel in the years ahead.”