Performance Apparel Brand to Power the U.S. Ski Team through the PyeongChang 2018 Winter Olympics
Boulder, CO (November 13, 2015) — Spyder, a leading ski and performance brand, today announced that it has renewed its long-standing partnership with The United States Ski Team (USST) for an additional four years, through 2020. As part of the agreement, Spyder will continue to serve as the team’s official apparel supplier through the PyeongChang 2018 Winter Olympics.
Julia Hansen, President of Spyder, continued, “We are proud to have established such a strong partnership with the U.S. Ski Team over the past 26 years, and to have launched innovations that have seen the team through some of the most prestigious competitions and medals. Spyder and the USST truly inspire each other to reach new heights of performance every time, and we are honored to continue powering these elite athletes with products designed to provide a competitive edge.”
In the renewed partnership, Spyder will supply its highest performing products, which fuse proprietary technology, form, function and style to outfit the U.S. Ski Team through June 2020. Spyder has served as the official apparel sponsor of the U.S. Ski Team since 1989, collaborating closely to design innovative performance gear for the world’s top athletes.
“Spyder has helped maximize the performance of our team throughout seven Olympics and twelve World Championships,” said Mike Jaquet, Chief Marketing Officer of The U.S. Ski Team. “We are very pleased to extend our partnership, and I am confident that, as they continue to design the most innovative and technologically advanced products, Spyder will enable us to reach unlimited potential.”
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Spyder is an international performance apparel brand with iconic, innovative product design. Headquartered in Boulder, Colorado, Spyder apparel and accessories can be found worldwide in over 40 countries. Pioneering its first padded ski sweater in 1978, and sponsoring the U.S. Ski Team since 1989, Spyder builds technologically advanced gear for elite athletes and modern consumers. With thoughtfully designed, purposeful collections, Spyder fuses technology, form, function and fashion. Innovation and technology are the foundation of the brand’s DNA, leading Spyder to believe in everyone’s unlimited potential. LIMITLESS.
About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the world’s leading branded apparel, footwear, fashion accessories and related lifestyle product companies. The Group designs, develops, markets and sells products under a diverse array of controlled and licensed brands and a wide range of product categories. Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. Global Brands operates Spyder under a long-term license agreement with Authentic Brands Group. For more information, please visit the corporate website: www.globalbrandsgroup.com.
About Authentic Brands Group, LLC
Authentic Brands Group, is a brand owner, development, licensing, and entertainment company. In conjunction with Leonard Green & Partners, ABG’s mandate is to acquire, manage, and build long-term value in entertainment, fashion, and sports brands. Headquartered in New York City, ABG’s mission is to further enhance brand equity through partnering with best-in-class licensees and retail partnerships. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Michael Jackson®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com