Hip-hop, urban edge and art hit the slopes
Sussex, NJ (November 2, 2011) — Mashup the nation’s best amateur skiers and riders with an unleashed hip-hop influence and you’ve got the renowned Under Armour 3rd Rail Jam. Making the rounds again for 2011, the Under Armour 3rd Rail Jam will offer three additional resort stops for a total of eight across the nation. This tour will showcase some of the best in snowsports with a series of winner-takes-all rail jams, slopeside graffiti art, MC battles, hip-hop music and off-the-hook after-parties.
The grassroots snow competition series is as follows:
January 1, Killington, Vt.*
January 8, Mountain Creek, N.J.
January 22, Raging Buffalo, Ill.
January 29, Echo Mountain, Colo.*
February 5, Arizona Snowbowl, Ariz.*
February 12, Bogus Basin, Idaho*
February 19, Mountain High, Calif.
February 26, Beech Mountain, N.C.
*New venues to the tour this year. Last year there were five stops (including Brighton, Utah) now there are three additional stops, for a total of eight stops, which include four new venues.
The Under Armour 3rd Rail Jam draws aspiring amateur riders to resorts nationwide. Up to 150 riders per stop will compete in a winner takes all competition conducted in true jam format. Judges are present at all features to provide the best scoring coverage possible. Each division will be competing for cold, hard cash and additional prizes.
Hip-hop culture reigns supreme at the Under Armour 3rd Rail Jam where notorious graffiti crews offer up live painting demos and a freestyle MC competition pits eight local MCs against one another in “The Battle Below Zero.”
The event’s energy continues as each rail jam is followed by pulsating after-parties that feature the hottest DJs, break dance crews and live hip-hop performances. Events sponsors include some of the biggest names in fashion, action sports and technology such as Under Armour, Kangol, Bern, Beats by Dr. Dre, 33Third, Grenade and Launch Snowboards. At each stop of the tour, sponsors will have a presence to showcase their latest product lines and conduct giveaways for attendees.
3rd Rail has partnered again with Slacker to create a customized online radio station for the tour. The 3rd Rail Jam station is filled with original hip-hop, rock, funk, and soul taken completely from DJ Image’s impressive 20,000-plus record collection. Listen at www.Slacker.com/3rdrailjams.
The competition is open to four divisions: 15 and under, all girls, best of breed and skiers. For more information, or to register for the 3rd Rail events, go to www.3rdrailjam.com.
See video: http://www.youtube.com/user/The3rdRailTV