Industry Press Release

The Westin Riverfront to host Snow Sugar Fashion Show & Après-Ski Party on Wednesday, Feb. 4th


Special World Championship event will feature complimentary cocktails from Korbel California Champagne and Iceberg Vodka and include a pop-up shop

Avon, CO (January 12, 2015) — The Westin Riverfront Resort & Spa at Beaver Creek Mountain and Snow Sugar are thrilled to announce that they will be hosting a special World Cup après-ski Fashion Show, Pop Up Shop & Party on Wednesday, Feb. 4th from 4 p.m. – 7 p.m.

Snow Sugar – an all-women’s snow apparel line designed to bring fashion, femininity and function to the slopes – will be showcasing merchandise from its 2015 Candy Collection, including pieces such as Cherry Red Pixie Pants, Bubblegum Pink Snow Coats, the Rocky Road Ski Suit and their signature Hoodie a La Mode.

The event will include a fashion show featuring the Snow Sugar 2015 Snow Clothing “Candy Collection”, music and complimentary cocktails poured by Korbel California Champagne and Iceberg Vodka. Hot cocoa and cookies will also be served. Guests may order gourmet pub fare and handcrafted cocktails from The Westin Riverfront’s Parlor 126.

Snow Sugar’s designer Sonya Powell will be on-hand to discuss the collection, which was inspired by her struggle to find feminine, fashionable skiwear. Snow Sugar’s high-end looks combine waterproof, breathable and functional vinyl with a custom anti-slick waterproof nylon back to keep you safe, warm and stylish on the slopes. Perfect for the individual with an active and chic lifestyle.  Snow Sugar also offers Flurry Boot Covers, scarves, hats, gloves and the popular and stylish “I Love Snow” t-shirts.

“We are extremely excited to be hosting this luxury fashion show during the biggest event of the season.  Look forward to seeing sexy, stylish ski gear that is flattering and functional, tasteful and technical” says Designer Sonya Powell.

Snow Sugar is sold exclusively online at and at select ski shops and boutiques in Colorado, New York, California, France and Australia.

This free fashion event open to the public will be held in the lobby of the award-winning Westin Riverfront. Connected to Beaver Creek via The Riverfront Express Gondola, the resort features 230 finely appointed guest residences ranging from studio suites to three-bedroom condominiums, all with custom kitchens, five-piece bathrooms, gas fireplaces and Westin Heavenly Beds. Amenities include a ski valet, a Westin Kids Club, the state-of-the-art Athletic Club, a year-round outdoor pool and three infinity-edged