Industry Press Release

Thousands of Newcomers Learning a Snow Sport during January Thanks to Creative Snowmaking Practices

01/16/2012

Natural Snow Returning to Ski and Snowboard Areas

Washington, DC (January 16, 2012) — Below average snowfall has not deterred ski and snowboard areas throughout the U.S. from hosting thousands of newcomers who want to learn a snow sport during this January’s Learn to Ski and Snowboard Month (LSSM). They are making snow themselves.  Now storms are starting to appear with natural snow in several parts of the country to help propel the national initiative through the end of the month.

During the first two weeks of January, sophisticated snowmaking apparatus has enabled venue operators to cover much of their terrain, especially in the beginner and ski/snowboard school areas. More information is available at skiandsnowboardmonth.org. The site offers newcomers tips on what to expect in addition to information on Where to Go for lessons.  Partners in the national initiative are offering special prices on learning programs for children and adults taught by professionally-trailed instructors. The Governors of Michigan and West Virginia have joined their colleagues in Oregon, New Mexico, Minnesota, and Pennsylvania in declaring January Learn to Ski and Snowboard Month.

“A lot of folks who live in larger cities often don’t think there is snow anywhere if they don’t see it especially in a year like this one,” said Mary Jo Tarallo, director for LSSM. “There is snow. It just comes out of a machine instead of the sky,” she added. “Snow is snow and, as long as it is relatively cold, ski and snowboard areas will crank it out every minute they can. With a little help from Mother Nature, the last two weeks of January can be the perfect time to get out on the snow.”

Learning programs are in high gear from Washington’s Mission Ridge to North Lake Tahoe, from the Rocky Mountains of Utah, New Mexico, Colorado, Idaho and Montana, throughout the Midwest, New York, Vermont, New Hampshire and down the east coast to Pennsylvania, West Virginia and North Carolina and many states in between.

Areas near larger metropolitan cities such as Wachusett in Massachusetts and Mountain Creek in New Jersey are eager to cater to the larger population bases they serve and have a variety of programs to offer during January. Locations to the south, like Cataloochee in North Carolina and Ober Gatlinburg in Tennessee make snow regul