Industry Press Release

Toko Alpine promotes Klaus Pittman in the Northwest

10/05/2010

Heber City, UT (October 5, 2010) — Effective immediately Klaus Pittman has been appointed to the lead sales rep position for Toko Alpine products in the Northwest USA.

 

Klaus returned to the Leading Edge Rep group full-time this past month after spending the past 3 years managing a ski and bicycle shop in Spokane Washington. “With ten years of selling all the various Swix products and brands Klaus has a successful, proven track record and the experience we’re looking for to grow the presence of Toko Alpine” reports Ian Harvey, Brand Manager for Toko USA.

In August of this year Swix purchased Toko. Both brands have a positive tradition of performance and consumers will benefit as the companies will operate a “two-brand strategy” in the USA. Toko will continue to produce and market their products independently from Swix.

Klaus will represent all of the brands Leading Edge is responsible for in the Northwest with a specific and separate focus on Toko. Klaus will also cover the complementary segments that Swix brings to market like hats, techwear, poles and an expansive new Swix alpine glove collection being launched in 2011.

Klaus may be reached at Klaus@TokoUS.com (509) 863-3983 or through the Leading Edge office in Woodinville Washington at (425) 483-0197. Over the next few weeks look for Klaus in the field working dealer race events and contacting retailers directly.

Swix, a Norwegian company, was formed in 1946 and is regarded as a market leader in several winter sport categories world-wide. The ski wax and tool company Toko started in 1916 as the Tobler Company and changed to Toko AG in 1933. Toko, a Swiss company, is especially recognized for its innovation and user friendliness. The Leading Edge group has been actively involved with representing winter sport products in the Northwest since the mid-80’s.