Industry Press Release


…over ten days and nights of non-stop FREE concerts (and ONE silent disco)

Pontiac Stage showcases 20 break-out BC bands

Whistler, BC (April 14, 2009) — Peace, love and understanding is all well and good, but it’s competition that seeds greatness, and the competition gets fierce at the TELUS World Ski and Snowboard Festival next week, with the final major ski and snowboard contests of the season.


Competition is all the better for the spectators as top-name athletes line up to out-perform each other, the dueling gondolas whir skiers and riders into the best spring skiing and riding on Blackcomb or Whistler, and dueling outdoor concert stages keep free music playing daily from noon to 6pm.


While the Zune Concert Series features a drop-everything-and-get-up-to-Whistler line-up including Thornley, Lotus, Ozomatli, The Arkells, Ten Second Epic, The Stills, Metric, 54-40 and DJ Z-Trip, the Pontiac Stage throws down with some serious contenders for your attention.


Chef Challenge. April 18-19, the Pontiac Stage, in Whistler’s Village Square will feature the Chef Challenge, a new event in the Festival’s 2009 line-up, bringing local knife-masters out of the kitchens of the resort, for a public service announcement with a difference.


While the underlying message to the shredders and ski-bums of Whistler might be, “don’t forget your food pyramid”, the delivery will be intense as 12 local chefs compete against each other, in head to head 30 minute heats with mystery themed ingredients, before a live and salivating audience.


The highest-ranked chef from Saturday, based on points, squares off against the highest rank chef from Sunday, at the 2pm final showdown, with glory, cash and prizes at stake.


Bands blast-off. The Pontiac Stage will also feature more than 20 bands for a concentrated dose of free music, including Bryce Doey, Embassadors, Childsplay, The Tell Tales, Folking Around, Katie Rox, Collin Bullock, We Are The City, The Release Band, Luscious Moov, Nifficant, Versus the Nothing, DJ Roscoe, Laura Smith, Rising Tide, Altered Beast, Rally Car, City of Glass, Drumline and Uncle Nestor. The gigfest will culminate in a highly anticipated 90 minute show from Shane Philip, Sunday 26 April.


Artist versus vehicle. Montreal’s Tim Barnard, aka The Sharpie Artist, will also be part of a face-off permanent marker versus Pontiac Vibe in the ultimate reinterpretation of “pimping” a ride.


From 10am 6pm on Saturday 18 and Sunday 19 April, Barnard will be art-wrapping a vehicle in his signature style, and the decorated Vibe will be given away on Friday April 24.


Says Fred Lautenschlager, Manager of Sponsorships, Promotions and Events of General Motors of Canada, “Pontiac is proud to once again be a part of the TELUS World Ski and Snowboard Festival. It is the perfect venue for showcasing the latest in snowsports and music, and Pontiac is thrilled to be a part of shaping the festival experience with an exciting line-up of bands and entertainment on our Pontiac Stage.”