Industry Press Release



Las Vegas, NV (January 28, 2009) — SmartWool, whose socks have provided warmth and performance benefits to U.S. Ski Team and U.S. Snowboarding athletes, was honored as the recipient of the sixth annual Doc DesRoches Award. The recognition is made annually by SnowSports Industries America and the U.S. Ski Team recognizing an SIA member and Team supplier for its promotion of the Team’s brand and athletes. The award was presented at the SIA.09 Snowsports Trade Show in Las Vegas.

“SmartWool has been a truly valuable partner for our athletes,” said U.S. Ski Team President and CEO Bill Marolt. “First, the company has taken an essential product like socks, talked to our athletes about their needs, and put significant performance enhancements into its product. And this year, SmartWool has expanded in a licensing program to take our brand out on its products to over a million consumers.”

SmartWool has been an official supplier to the Team since 1997, and expanded into a licensing program this past year.

“SmartWool’s support in supplying the Team with product and exposure is very much in keeping with Doc DesRoches’ work in the past,” said SIA President David Ingemie. “Doc was dedicated through his career in helping keep the U.S. Ski Team athletes supplied with good, quality product.”

“Beyond being a phenomenal partner, the U.S. Ski Team provides us with a level of connectivity to world-class athletes that helps us continue to develop superior performance products through athlete feedback and recommendations,” explained Mark Satkiewicz, SmartWool vice president of sales.

“The Team at SmartWool has a great idea of how to get the most technical aspects out of wool,” said the U.S. Ski Team’s Billy Demong, who is one of the athletes providing performance feedback to the company. “The comfort of SmartWool socks is unsurpassed. And I especially like the anti-microbial qualities, which is especially good for us being on the road so long.” Demong is one of the top nordic combined athletes in the world, and the 2007 World Championship silver medalist.

The award is named in honor of Doc DesRoches, who died in 2003 after an illustrious career as a pioneer in forming SIA – and leading it for nearly two decades. He also played a key role in developing the U.S. Ski Team’s early fundraising efforts and was a relentlessly strong supporter of the Team. The award was begun in 2004 and presented annually in recognition of marketing efforts by a supplier around the U.S. Ski Team brand and athletes.

SmartWool is a leading performance brand offering wool-based apparel, socks and accessories. Nothing can compare to SmartWool products for the ultimate in performance, comfort and easy care. SmartWool fiber is superior at vaporizing moisture, controlling temperature and order and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool products or to find a dealer near you, please log onto SmartWool’s award winning website: SmartWool Corporation is a wholly owned subsidiary of The Timberland Company.

Doc DesRoches Award Winners

2004 – Rossignol

2005 – Atomic

2006 – All U.S. Ski Team suppliers

2007 – Spyder Active Sports

2008 – Volkl, Marker, Tecnica

2009 – SmartWool