Industry Press Release

Under Armour Searches Socially For “The Ultimate Intern Team”


Sports Performance Brand Requires College Candidates to Apply Via Social Challenges

Baltimore, MD (April 15, 2013) — For the third consecutive year, Under Armour, Inc., (NYSE: UA), the leader in sports performance apparel, footwear, and accessories is offering a career-jumpstarting opportunity for two college undergrads to join the brand this summer as the “Under Armour Ultimate Intern Team.” Students may apply until May 3 at by uploading a resume and completing a handful of social challenges throughout the application process including developing a 40 second speech, interviewing an athlete, and creating a video documentary, and a custom Tumblr page.

Two interns will be chosen to work in the areas of digital and social engagement at Under Armour and will be provided exclusive access to sporting events, athlete training sessions, and the opportunity to test some of the brand’s innovative new performance technologies. The “Ultimate Intern Team” will be a part of the digital marketing team that concepts, writes, and captures content to distribute through Under Armour’s social media channels, activating around everything from product releases to athlete initiatives.  

Developed with agency partner Red Tettemer + Partners, the “Ultimate Intern” search has grown into a successful social franchise for the brand, bringing in thousands of applicants and pieces of user generated content across the social web over two years.

“At our core, Under Armour is about inspiring the next generation of athletes to continuously push the boundaries of performance. The Ultimate Intern search serves the same mantra as we look for the next young professional who is competitive, humble and hungry to succeed,” said Dan Mecchi, Under Armour Director, Digital Media. “The unique application process is designed to be a social combine the strongest performers on the playing field’ are the candidate that have what it takes to intern and succeed at Under Armour.”

The internship is open to current undergraduate students who will be returning to school following the summer. Selected interns will each receive a $5,000 scholarship paid directly to his or her school and $500 in Under Armour apparel and footwear. The top ten candidates will be announced on May 3 and will participate in a Skype interview with Under Armour executives. The final selected candidates will be announced on or around May 10 and will report for their summer internship from May 28 through August 9, 2013.

For full terms, more information, or to apply, visit:

About Under Armour, Inc.

Under Armour (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company’s website at