Durango, CO (November 24, 2014) — The snow’s falling and the stoke is rising among backcountry enthusiasts as they ready for the 2014-15 winter season.
As the backcountry category continues to post huge gains in both participation and sales in the winter outdoor and snowsports markets, retailers and sales reps face growing challenges as well. Outdoor and snowsports sales reps and retailers are often the first point of contact for novice and experienced backcountry enthusiasts, alike, in both selling backcountry gear and safety equipment, and offering resources to this customer base.
In short, it’s a giant responsibility to serve this end consumer, one that reps and retailers take very seriously.
This is the ‘why’ behind the live events that Verde Brand Communications has hosted in its Business of the Backcountry panels, which have been extremely well attended for two winters in a row at both SIA Snow Show and Outdoor Retailer Winter Market. Verde’s panels have consistently delivered best practices, discussion, direction and community for backcountry reps and retailers.
Today, the next era of this popular industry resource debuts in a first-of-its kind, absolutely free, six-week, learning and training opportunity: The Business of the Backcountry 2.0, powered by Verde Brand Communications (http://bit.ly/bizofthebackcountry).
“Verde is incredibly proud to announce this free, online, interactive program that addresses the many challenges and responsibility of selling winter backcountry gear,” said Kristin Carpenter-Ogden, Founder and CEO of Verde, and the moderator of the Business of the Backcountry panels. “In a brand new, online format, our 2.0 programming delivers the most current best practices and most targeted trainings – directly from world-renowned snow safety and industry-respected experts, straight to a retailer or a rep’s computer or mobile device.”
In the new online format, Verde has extended the reach and the valuable insights of each expert panelist, enabling the trainings to reach many, many more people. What’s more, the audience is able to go deeper with each expert in the virtual, multi-week panel format. Participants are encouraged to engage, share and network directly with one another, and to ask questions of our panelists in a built-in forum.