Industry Press Release

Vincent Cassel: The New Face of VUARNET


New York, NY – April 12, 2016 – The legendary, French sunglass brand Vuarnet, manufacturer of timeless, sport-elegant sunglasses and the finest mineral lenses with unparalleled protection, precision and durability, announced today the selection of acclaimed, French actor, Vincent Cassel as the new face of the brand. Cassel, an iconic and internationally recognized actor, embodies the core values of Vuarnet – authenticity, optimism, elegance and performance. The campaign shot in Rio de Janeiro featuring Cassel will debut this month as the brand accelerates its reintroduction to the U.S. market.

“Our decision to choose Vincent Cassel as the new face of Vuarnet was extremely easy,” explains Lionel Giraud, CEO of Vuarnet. “He is a French actor with an international reputation. He is a talented, generous, charismatic and instinctive person. He never sits still, and is known for his boundless energy and his love of the great outdoors and surfing. He perfectly encapsulates the very essence of Vuarnet: elegance and movement.”

Cassel, best known in the U.S. for his roles in Steven Soderbergh’s Ocean’s Twelve and Ocean’s Thirteen as well as in Darren Aronofsky’s Black Swan, will appear in the latest Bourne sequel scheduled for release this summer. For the Vuarnet campaign, renowned photographer Marcel Hartmann shot Cassel in Rio de Janeiro – at the beach where he surfs, in a restaurant that he frequents, and in the heart of the vibrant city.

“Vuarnet is an iconic brand,” says Cassel of his decision to accept the role. “Their products feature top-quality lenses and embody cool style. When I was 20, they were the must-have accessory. Back then, I had a pair of model 03 glasses, which I wore for years. I’m thrilled to have been selected as Vuarnet’s ambassador. The brand’s products are French, and I like the idea of helping Vuarnet to reclaim its rightful place and build on its excellent reputation. I’m particularly fond of things that are new and unique.”

About Vuarnet USA

Founded in France in 1957 and relaunched in the US market in 2015, the legendary, French sunglass brand Vuarnet offers the highest-quality, sport-elegant sunglasses with the finest mineral lenses to deliver unparalleled protection, clarity, durability and style. The US offerings reflect both the brand’s iconic heritage as well as contemporary trends including: sleek metal aviators, edgy cable temple sunglasses, glamorous lifestyle sunglasses and styles designed specifically for an active lifestyle.

About Vincent Cassel

Vincent Cassel is best known for his appearance in La Haine by Mathieu Kassovitz, an iconic moment in French cinema. Having been nominated for several César Awards, he finally won a Best Actor Award for his performance as the famous French gangster in the eponymous film Mesrine. He is an extremely versatile actor, having delivered outstanding performances as an intoxicated cowboy (Blueberry by Jan Kounen), a gay Russian Mafioso (Eastern Promises by David Cronenberg), a tyrannical ballet choreographer (Black Swan by Darren Aronofsky), and a strong man (Trance by Danny Boyle). This year, he will appear in It’s Only the End of the World by Xavier Dolan, as well as the latest Bourne sequel by Paul Greengrass.

About Marcel Hartmann

Marcel Hartmann began his photography career in 1988. He had the chance to work with leading names in the field such as Richard Avedon and Peter Lindbergh. He quickly established a reputation in the cinema, fashion, sport and music industries. He works with some of the world’s most influential magazines, including Vanity Fair and GQ. His subjects have included Brad Pitt, George Clooney, Meryl Streep and Ryan Gosling. Driven by his love for cinema, he naturally took the role as official photographer of the Cannes Film Festival and has worked with talented directors such as Elia Suleiman and Emir Kusterica.