Industry Press Release

VIRUS Action Sport Performance Joins Forces With Professional Snowboarder Nate Holland


Professional snowboarder Nate Holland has joined the VIRUS team as a sponsored athlete.

Huntington Beach, CA (November 27, 2012) — VIRUS Action Sport Performance recently announced that professional snowboarder Nate Holland has joined forces with the company as a sponsored athlete and ambassador.

Holland will play an important role in identifying the ideal choice for apparel during competition in addition to the hands-on testing of VIRUS’ technical first layer clothing. Holland is a well-renowned athlete whose has garnered several awards during his career. Some distinctions include being a six-time X-games SBX gold medalist as well as a member of the U.S. Olympic team.

“We welcome Nate to our team and are beyond excited to be collaborating with him on our product designs and technology!” exclaims Russell Stone, co-founder and Chief Operating Officer for VIRUS. “He brings a strong background and superior knowledge to the snow sport specifically understanding what type of technical apparel benefits the world’s most elite athletes prior to and during competition.”

Recently, VIRUS and Holland teamed up in New Zealand during off-season training to begin the testing of VIRUS’ technical first layer apparel. “I was blown away with the quality, fit, warmth, and breathability while testing Virus’ first layers in the snow. ” Holland recounts. “ I’m excited to be part of such an innovative company and look forward to working with the design team in producing a cutting edge first layer system with Virus’ heat retaining Coffee Charcoal Fabric.  See you on the podium!”

VIRUS also indicated that they are already in the planning stages for a signature series line based on Holland’s product design ideas. “Nate brings tremendous insight for what top snowboarders desire and has driven much of our newest product design,” said Stone. “Plus, he shares our same passion for action sport performance and the success of the individual athlete. He is truly the finest example to represent VIRUS and our entire team is a huge fan of him!”

According to Stone, VIRUS will be attending Boardercross events in the West and throughout the Rockies. Their first stop together is the Telluride World Cup. Their goal is to help bring recognition to the snowboarding sport while continuing to support Holland through all his success.

For a couple years, VIRUS has partnered with many top snow athletes to help in designing the best clothing for training and competition. Utilizing their professional expertise and feedback, VIRUS is able to tailor these pieces exclusively for snow sport performance. This development process has led to recent fabric and construction breakthroughs that focus on performance, endurance and recovery.

VIRUS’ Coffee Charcoal fabric, created to retain heat and stay dry, has seen much public coverage and national acclaim on top technology media such as Gizmodo, Yahoo News and Best Products. VIRUS can be found on the web at


Founded in 2010, VIRUS brings the most bleeding edge fabric technology to the action sport athlete. With fabrics that aid in cooling, heating and recovery, they have distinctively paired it with patterns that compress, give support and protect for each of their targeted action sport categories. With their background in performance fabric and active apparel, they have designed top-notch products for the exciting world of action sports.