Salt Lake City, UT (April 25, 2013) — After years of defining and refining the backcountry skiing and splitboarding industry, Voil_ is finally doing the same for its brand identity. The new primary and secondary logos, designed by Salt Lake design firm Infinite Scale, updates and simplifies Voil_’s look, providing a cohesive branding system for use on everything from topsheets to print ads. “This represents a unification of the skiing and splitboarding sides of Voil_,” said Dave Grissom, Marketing Director at Voil_, “while still keeping the soul of the company firmly in the backcountry, where it belongs.”
Voil_ Manufacturing has been making durable lightweight backcountry equipment for over 30 years. After practically inventing the modern splitboard in 1995, Voil_ has spent the past two decades perfecting, progressing, and promoting the sport of big mountain backcountry skiing and boarding.