Industry Press Release

White Circus on the Sea


Snow is coming to the sea in October, when swimming season is still open! For the first time in history there will be skiing on Slovene coast in Portoroz only a few meters away from the sea.

Gorenjskem, Slovenia (October 4, 2013) — The Slovenian town of Portoroz on the Mediterranean coast will host the “White Circus on the Snow” event that will take place October 14th. A ski hill will be erected on the large steps in the center of Hotel Bernardin right next to the water. The ski hill will see children up to 9 years of age from all over Slovenia invited to participate in fun race with ski legends. The event will be formally opened by the Mayor of Piran, Mr Peter Bossman.

The event has been organized by ELAN the innovative Slovenian company that sets as main objective for the future years the promotion of sports and skiing especially versus the new generations, trying to engage them and create a positive attitude towards healthy life.

FIS International recognizing the importance of the event will support the initiative directly participating through its program Snowkidz.

The presence of Elan International Ambassadors: Urska Hrovat and Christian Mayer former professional skiers and promoters, Davo Karnicar, extreme skier and touring ski pro, Glen Plake, skier, Bojan Kri_aj, ski legend, Filip Flisar, Mitja Valencic, Peter Prevc racers/professional athletes will support the importance of the event and engage all the young participants to the snow activities.

While the event is being conducted, the Elan 2014-15 sales conference for the presentation to distribution of its product range will take place.

Elan Brand and Product Director Luka Grilc commented:” Children are our future! We want them to be healthy and active in sports, which is not really the trend in today’s society. We chose the time and location of this event to create attention and make unforgettable experience for kids on snow. We want to bring skiing closer to kids and for this we created also new revolutionary innovation – U-Flex technology – that will make skiing easier and more fun for children.

International journalists have been invited to join for what is set to be a unique event that looks to the now and the future of snow sports.

Be part of White Circus on the Sea, see you there!