Industry Press Release

Why I Love to Ski or Ride Video Contest Winners Announced


Female skier wins grand prize 

Washington, DC (March 26, 2014) Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. She wins a $500 gift certificate from, a selection of films from Warren Miller Entertainment, a jacket from The North Face and a subscription to SKI magazine. She also is the recipient of the Warren Miller Entertainment Award of Excellence.

The video entitled Freedom to be a Kid explains how Nicoletti started skiing at Devil’s Head, a family-oriented resort near Madison, Wisc. where she grew up. Her passion for the sport took her to Colorado where she now lives. In her video, she credits her family for introducing her to skiing.

Paul Augustinak, of Baxter, Minn. was first runner up with his video entitled I Have My Fun: Why I Snowboard. He shot it in his backyard and at Mt Ski Gull. There was a tie for the second runner up placement between Trent Caterer of Eleva, Wisconsin and Ben Morine of Sartell, Minn. Carterer’s video called My Lifestyle also was show primarily in his neighborhood while Morine’s Why I Love Skiing was shot at Spirit Mountain near Duluth, Minn. Morine says he has been skiing since the age of four. Carterer has started a ski/snowboard club at his school. These videographers will win a jacket from The North Face and a subscription to either SKI or Transworld Snowboarding magazine as well as a gift from Goggle Grafitti.

Brian Kaszuba of Clearwater, Fl. received an honorable mention for his entry entitled That’s Why I Love to Ski. He also will receive a prize for his efforts.

The objective of the contest is to encourage skiers and snowboarders to show and share their passion for snow sports with others. Twenty-nine videos were entered in the contest for amateurs, up from 16 entries last year.

“We had so many terrific videos this year,” said Mary Jo Tarallo, director of Learn to Ski and Snowboard Month/Bring a Friend. “The judges really had their work cut out for them, but Kimberly’s video was at the top of everyone’s list.”

The winning videos posted on YouTube are being featured on

CONTACT: Mary Jo Tarallo | 202.431.6950 |

Learn to Ski and Snowboard/Bring a Friend is a snow sports industry effort to attract newcomers to the sports by encouraging them to take lessons from professional instructors. The program celebrated its 6th year during the 2013-14 season. January is Learn to Ski and Snowboard Month. More than 500,000 children and adults have taken lessons during January via “official” January Learn To progr