Industry Press Release

WHY ON EARTH WOULD A SEXY, FLIRTY, FUN SWEATER COMPANY BE EXHIBITING AT THE SIA SNOW SHOW????

02/19/2010

“With A Twist” Launches Premier 2010 Collection at January SIA Show

Boulder, CO (January 28, 2010) — Rhonda Swenson’s love affair with sweaters started when her grandmother taught her to knit potholders at age 9. In college, she knitted sweaters for her boyfriends; proof that sweaters are love! She then turned her reputation as “the Sweater Girl” into a 15-year career as a designer and business owner with three successful outdoor knitwear brands. (Chompas, EIR Sports & N_ve).

Rhonda, founder and president of “With a Twist” knitwear & accessories, says, “My team of exceptional designers has created an incredible line of the sexiest, flirtiest, fun’est sweaters, dresses and jackets for the fashion and resort industries.”

“Knit + Wear = Twist” is a new formula for Swenson and her promise to always make sweaters with a twist that look, feel and dress-up better than any sweater you’ve worn before. These luxurious, ultra fine merino wool and cotton merino blends are sure to become your instant favorite.

Swenson admitted, “We’re exactly what active female customers are looking for ..feel-good and practical with funky details and flirty patterns”.

It’s sweaters with a twist. Original designs, incredible yarns, every detail from scratch and all produced by a highly skilled group of knitters whose time honored tradition goes back generations. Rhonda believes they leave a little piece of their heart and soul in every sweater. Thus said, she takes her personal commitment to “fair trade” very seriously by using natural fiber yarns from sources that respect their animals, employees and Mother Earth. She regularly visits and works in the factories where their lines are produced.

For more information about “With A Twist” please go to twistknitwear.com, or visit in person at Booth #748 at the SIA Show in Denver on January 28-31, 2010 and at Booth #7-2106 at the Stylemax Show in Chicago on January 30-February 2, 2010.