Industry Press Release

WINTER STORM DROPS NEARLY THREE FEET OF SNOW ON TAHOE’S SUGAR BOWL RESORT, MANAGEMENT PREPS TERRAIN OPENINGS

04/24/2009

Donner Summit, CA (December 16, 2008) — A strong winter storm moved into the Sierra over the weekend, delivering Tahoe area resorts some much needed snow for the holidays. Sugar Bowl Resort received nearly three feet of light and dry powder, allowing mountain operations crews to work around the clock in an effort to improve terrain currently open and prepare additional terrain for openings scheduled later in the week. Sugar Bowl opened to skiers and riders on Friday, December 12th, with one lift and one run open on manmade conditions. By Sunday the snowfall totals were mounting to impressive levels, and by Monday the resort was able to open more runs and lifts, turning on the Christmas Tree and Mt. Lincoln Express chairs. By Tuesday morning, the resort had nearly 25 runs open with additional terrain openings scheduled depending on conditions. As an added bonus to skiers and riders, early season pricing is in effect for the remainder of the week, with $30 adult and $15 kid’s lift tickets. In addition, as part of Sugar Bowl’s General Admission program, skiers and riders age 13-69 can receive free rentals and a free two-hour lesson as part of their lift ticket purchase.

With the third storm in the recent series forecasted to move into Tahoe this Thursday, the resorts could see another foot or more of snowfall, greatly improving the amount of terrain open and the quality of skiing and riding. Sugar Bowl Resort plans to be in full operation by this Saturday, December 20th. After a delayed and marginal opening to the 2008/09 ski season, the recent weather activity is making for a more optimistic outlook on the season ahead, and essentially guarantees quality conditions for the upcoming holidays.

Sugar Bowl Resort offers 1,500 acres of skiable terrain, 1,500 feet of vertical and 500″ of annual snowfall. Located atop Tahoe’s Donner Summit, Sugar Bowl is the closest major ski resort to San Francisco and Sacramento. For more information on Sugar Bowl please visit www.sugarbowl.com or call (530) 426-9000.