Industry Press Release

Wintersteiger Purchases Hotronic

11/05/2013

Salt

Lake

City,

UT

(October

29,

2013)

Wintersteiger

AG

has

announced

their

purchase

of

the

Hotronic

Group

worldwide.

Wintersteiger

has

expanded

its

product

range

with

the

acquisition

of

the

Hotronic

Group

worldwide,

producers

of

the

Hotronic

FootWarmer

and

the

Snapdry

Boot

&

Glove

Dryer.

Hotronic

will

complement

Wintersteiger’s

BootDoc

product

line

which

sells

custom

foam

liners,

insoles

and

socks

for

ski

boots

and

other

action

sports

footwear.

For

the

2013-2014

season,

Hotronic

USA

will

continue

its

sales,

administrative,

shipping,

customer

service,

and

after-sales

service

functions

from

its

Headquarters

in

Williston,

Vermont.

Geoff

Bruce

will

continue

to

manage

sales

and

marketing

of

the

Hotronic

and

Snapdry

products

for

both

the

US

and

Canada.

The

Hotronic

sales

reps

will

also

continue

to

clinic

and

support

the

line

for

the

2013-2014

season.

For

the

2014-2015

season,

some

accounting

and

shipping

functions

will

move

to

Salt

Lake

City.

In

addition,

in

some

territories,

the

Wintersteiger

and

Hotronic

sales

reps

will

be

combined.

Wintersteiger

has

supplied

the

ski

and

snowboard

industry

with

machines,

racks

and

tuning

supplies

since

its

inception

in

1953.

In

2011,

Wintersteiger

purchased

BootDoc

Austria

and

added

BD

as

a

product

line

focusing

on

customizing

ski

boots

and

other

action

sports

footwear.

The

US

Headquarters

are

located

in

Salt

Lake

City,

UT.

Hotronic

has

produced

and

supplied

its

FootWarmers

for

over

20

years.

In

2003,

recognizing

that

warm

feet

also

require

dry

footwear,

Hotronic

acquired

the

Snapdry

Boot

&

Glove

Dryer

brand

to

complement

its

FootWarmers.

Now,

with

Hotronic,

Snapdry,

and

BootDoc

combined,

solutions

offering

greater

comfort,

warmth,

and

performance

can

be

provided

to

the

end

user,

keeping

them

on

the

hill

longer

and

coming

back

for

more.

For

more

information

contact:

Wintersteiger, Inc.

Ryan Eittreim

801-924-5716

ryan@winstersteiger.com

or

Hotronic USA, Inc.

Geoff Bruce

802-862-7403

info@hotronic.com