Boulder, CO (January 18, 2012) — After months of engineering and product development, Zeal Optics, Inc., Boulder, CO, completes the transformation of its brand with the launch of an entirely new goggle collection for 2013. Launching at the Outdoor Retailer Winter Market in Salt Lake City and Snow Sports Industries America SNOW SHOW in Denver, Zeal Optics will unveil 10 new goggles offered in 68 SKUs, plus three new tech-specific goggles with GPS systems, specifically crafted to fit the active outdoor marketplace. This is the market’s most technically diverse goggle line to let people have more fun on the mountain.
“For the past three years we have led the charge to innovate with technology; and we’re excited to see growth in the industry,” said Joe Prebich, director of marketing at Zeal Optics. “We’ve gained a lot of understanding as to what customers want, because we’ve been working with them to refine technology longer than anyone else. So at the highest end of the game, our new offerings will once again turn heads.”
All-around performance is the key ingredient to the re-launch of the Zeal brand. The company evaluated the needs of active lifestyle consumers and developed products that perform in all outdoor conditions while blending unique style elements into each piece. The collection is exemplary for its high quality, performance, style and comfort. Zeal also added revolutionary innovation in the areas of lenses, frames, venting, colors, and first-ever technology to change what consumers can come to expect from manufacturers.
“Zeal is a leader in goggle-based technology,” added Prebich. “As technology becomes a bigger part of everyday life, Zeal continues to create products that enhance consumers’ day on the mountain.”
New Series Offers Goggles for All-Mountain Performance
With the re-launch of Zeal’s goggle line, the company has created products segmented by the conditions under which consumers wear their goggles: Tech, Summit and Select Series. Most Zeal goggles now features a version of the company’s new, proprietary anti-fog, high-density, impact-resistant lens that results in clear views, edge to edge.
Visitors to Outdoor Retailer will get the first glimpse of the three new Tech Series goggles that showcase the best in Z3 GPS technology. All Z3 Goggles have an enlarged, polarized, in-molded anti-fog lens set into a flexible, medium-to-large frame that retains its malleability in cold temperatures. Additionally, with the entire new Z3 line, data is downloadable from the goggles to PC or Mac computers where riders can map their runs on 3D Google maps and digitally share their experiences with friends through Facebook, Twitter and Instagr.am.
Making its debut at Outdoor Retailer is Z3 LIVE. This goggle is the ultimate in goggle technology. Z3 LIVE comes with the Recon MOD LIVE GPS system for real-time tracking of speed, altitude, GPS, jump stats, temperature all packaged for premium functionality. As a result of new smartphone integration, Z3 LIVE enables caller ID, text messages, buddy tracking and mountain navigation all from the integrated widescreen display. Additionally, Z3 LIVE uses the premier AUTOMATIC OPTIMUM» Lens on the market that is photochromic and automatically adjusts as light conditions change, completely eliminating the need for lens changes. “The lens industry continues to try and catch up to us,” says Prebich. “Lots of people are competing for the fastest lens change in the business, but really our AUTOMATIC Lens has set the bar high. You don’t have to do anything. The lens automatically and immediately adjusts to any light conditions. This is the definition of what premium consumers look for in a goggle.”