Industry Press Release

ZEAL Optics Welcomes Olympic Snowboarder Kjersti Buaas To The Family

03/24/2015

Kjersti Buaas

Boulder, CO (March 20, 2015) —  ZEAL Optics is proud to welcome Olympic snowboarder, Kjersti Buaas to its growing family of snow Ambassadors.

Growing up in Norway, Kjersti was on skis before most of us began walking. Starting at age one, Kjersti was born to be on the snow. At age 12, she tried snowboarding for the first time, and was instantly hooked. “My passion for snowboarding started at age 12, when I tried it for the first time and absolutely fell in love. Since then, I have had this never ending motivation to learn and express myself as much on my board as I possible can, whether it’s a trick in the park or if it’s just a lofty air into powder” says Kjersti.

Kjersti BuaasHaving already competed in four Olympics, Kjersti has reached legendary status in the sport, and has diverse interests and passions that make her a perfect fit for the ZEAL Family.  Film, photography, health, and nutrition are among the other passions that drive Buaas to explore more every day, and her unquenchable thirst for adventure aligns perfectly with ZEALs.

“We are so excited to have Kjersti in the ZEAL Family,” says ZEAL Marketing’s Mike Lewis. “Kjersti’s accomplishments and unending desire to push her limits in snowboarding and by giving back to the next generation as an incredible role model are the inspiration that is the common thread of our Ambassadors.”

When asked why she is down with ZEAL, Kjersti responded by saying, “I am so proud to be a part of a company like ZEAL, who truly cares to be environmentally responsible. The fact that their sunglasses can decompose in less than 18 months if you dropped them into the ocean, makes me hopeful for both the fish and the future of our planet. ZEAL is a respected leader in the industry who creates the change we wish to see with style.”

About ZEAL Optics: Proudly the most sustainable sunglass company in the world, ZEAL designs and crafts every sunglass from renewable plant-based materials. ZEAL is also known for revolutionizing the goggle market with the HD Camera Goggle and the original GPS goggle. Based in Boulder, Colo., USA, ZEAL is a boutique brand focusing on handcrafted quality eyewear build for life outdoors. For more info visit zealoptics.com and follow @zealoptics on Instagram and Facebook.