Industry Press Release

Zooom Named As Lead Agency For Fischer Sports GmbH

11/10/2010

Austrian Agency Sets New Standards with Famous Winter Sports Brand

Fuschl am See, AT (November 10, 2010) — As an advertising and communication agency with a focus on youth lifestyle and sports, zooom productions have been working with successful snowboard and skiing companies for many years. As their latest client from the world of winter sports, zooom was recently assigned as the creative lead agency of internationally renowned sports brand Fischer.

Since their founding in 1924, Fischer Sports GmbH has stood for innovation and new technologies. As a full-line supplier for alpine and Nordic skiing, the Austrian company is known as the world market leader in the Nordic field and one of the biggest ski manufacturers of the globe. In addition, Fischer Sports have made a name for themselves in hockey sports in recent years.

“As we already worked on many successful campaigns together with Fischer Sports in the past, we’re really pleased to be appointed as their lead agency,” says Ulrich Grill, founder and CEO of zooom. “This allows us to take care of the company with a more holistic approach and make their brand more interesting and fresher to the consumer.”

As Fischer Sports’ new creative lead agency, it will be zooom’s task to trigger a constant development of brand appearance, also in regard to new target groups. Ranging from a rejuvenation of the brand’s corporate identity to the design of various new advertising materials, zooom seeks to give this classic winter sports brand a more dynamic touch while at the same time boosting its recognition value.

“Since the beginnings of our agency we have been able to gather vast expertise in the field of winter sports and establish a worldwide network,” explains Grill. “That’s why we’re especially happy to see another renowned company from this field place their trust in us as their creative lead agency.”

“To communicate our messages in an ideal way, Fischer Sports needed an agency with a profound understanding of our business. In addition to their professional and creative qualities, zooom productions excel through their comprehensive industry know-how. With the people at zooom we see the same kind of enthusiasm and passion for our sport that we experience in our own team,” says Fischer Sports CEO Franz F_ttinger, who is looking forward to working with the company’s new creative lead agency.

THE AGENCY

zooom productions is a full-service advertising and communication agency with a broad range of innovative approaches clearly focused on youth lifestyle and sports and offices in both Fuschl am See/Austria and Venice Beach/USA. The team has extensive experience in working with corporate clients and big brands that rate high-volume product sales as their key objective, and provides them with a credible and authentic approach to today’s youth market.

zooom’s current customers include such renowned names as Red Bull, Braun, Nike, Suunto, SalzburgerLand Tourism and Dotz Wheels.