SIA Newsletter

LATEST SIA RESEARCH SUGGESTS GETTING KIDS ON SNOW WILL GET THE WHOLE FAMILY INTO THE SHOP

kids_on_snow_111213_indexThe 2013 Youth Snow Sports Market Intelligence Report has been released as a supplement to the full Market Intelligence Report. Youth sales brought in $306 million or roughly 9% of total snow sports sales in 2012/2013. In the 6th annual edition, SIA Research taps into the information that you need to know about this particular demographic including top product trends, participation and retail sales.

Select Highlights from 2012/2013:

  • Over 4.4 million kids between ages 6 and 17 participated in snow sports during the 2012/2013 season.
  • Fifty-seven percent of all youth snow sports purchases were made at specialty shops.
  • Twenty-five percent of alpine skiers are under 17.
  • Snowboarding was the most popular snow sport amongst kids in 2012/2013, bringing over 2.1 million kids to the mountain.

“The youth market represents the future of snow sports, explained Kelly Davis, SIA’s Director of Research. This report was developed by SIA Research to provide information on what kids are doing and uncover insights about what they are likely to do in the next ten to 15 years as snow sports consumers.”

The 2013 Youth Snow Sports Market Intelligence Report is available at no cost to SIA Members and $425 to non-members. If you haven’t already seen them, make sure to check out this year’s full SIA Snow Sports Market Intelligence Report and Women’s Market Intelligence Report. Click here to read the full Youth Market Intelligence Report press release.