GREAT CONNECTION AT SIA FALL EDUCATION WORKSHOPS

One-day Workshops Were All About Improving Business

McLean, VA (October 1, 2008) -- For two weeks in September, SnowSports Industries America’s (SIA) helped make the snow sports industry smarter and better attuned to our customers with successful Fall Education Workshops. The Workshops followed SIA’s mantra “Your Intelligent Partner.365.” – based on member requests, the Workshops focused on knowing how to connect with women, youth and the internet, which is critical to business success in the 21st century. SIA’s Fall Education Workshops remain as one example of membership programs and services developed to assist the snow sports industry in making intelligent and profitable decisions. The SIA US SnowSports Regional Rep of the Year awards were presented at the Workshops (see snowsports.org/reps/08_09_us_rep_of_the_year). With nearly 100 attendees in three locations, the Workshops were a hit. Some of the comments:

Brad Sellew, SIA SnowSports Regional Rep of the Year Winner
“The SIA Fall Education Workshop was a great training camp for retail. The internet session
was spot on!”

Ronnie Tambourine, Mission Six
“As a manufacturer, it’s very insightful to be reminded of what is important to the retailers. As a brand manager, being able to convey to our sales reps what is important and helpful, so they can then relay the information to their accounts/retailers is a huge benefit for our brand.”

Mike Callon of Outdoor Divas
“A lot of this information is very useful since we are building our website right now.”

Larry Dunn, Sugarbush
“Today has been very productive. Tom Shay’s presentation gives ways for the specialty shops to effectively compete with our mass marketers and gives them a chance to thrive based on their unique place in the market.”

For additional comments and information, please visit snowsports.org/fallworkshops.

The SIA Fall Education Workshops.08 are a SIA SnowSports Institute Program, a year-round initiative to further educate the snow sports industry through workshops, online education, research and trade show presentations. Next up for the SnowSports Institute will be seminars at the SIA.09 SnowSports Trade Show, January 27-30, 2009 in Las Vegas, NV.

SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Trade Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, E-mail: SIAmail@snowsports.org.