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SIA Snow Sports Fact Sheet

Following is the 2008 SIA Snow Sports Fact Sheet. These are statistics from SnowSports Industries America (SIA) and other sources. Click on one of the underlined phrases below to jump to that section.

If you need more information than is provided in this basic version, the 2008 SIA Intelligence Report is the source. The SIA Intelligence Report is a more detailed report that paints a great overall picture of the snow sports industry with facts on participation, retail sales and resorts. The 2008 SIA Intelligence Report is scheduled for release on September 9, 2008.

Total Number of Snow Sports Participants

Year	Alpine	Snowboarding	Cross Country
2007	5,494,000	5,063,000	1,665,000
2006	6,394,000	5,204,000	2,560,000
2005	6,900,000	5,987,000	1,873,000
2004	5,903,000	6,572,000	2,352,000
2003	6,772,000	6,309,000	1,935,000
2002	7,402,000	5,589,000	2,202,000
2001	7,660,000	5,343,000	2,337,000
2000	7,392,000	4,347,000	2,338,000

Source: National Sporting Goods Association, 2007 Sports Participation Study
These figures represent participants who are 7+ years old and participated in a sport more than once during the calendar year 2007. For questions on participation, please contact NSGA at (847) 296-NSGA or info@nsga.org.

Gender of Skiers and Snowboarders - 2007 calendar year

Gender	Alpine	Snowboard	Cross Country
Male	60.1%	73.6%	52.9%
Female	39.9%	26.4%	47.1%

Source: National Sporting Goods Association (NSGA), 2007 Sports Participation Study

Age of Skiers and Snowboarders - 2007 calendar year

Age	Alpine	Snowboard	Cross Country
7-11	9.7%	15.4%	4.8%
12-17	14.9%	26.7%	3.4%
18-24	11.0%	37.6%	19.5%
25-34	11.8%	9.0%	22.0%
35-44	19.6%	7.4%	12.7%
45-54	20.4%	2.9%	22.8%
55-64	9.7%	.2%	9.8%
65-74	2.5%	.8%	5.0%
75+	0.2%	0%	0%

Source: National Sporting Goods Association (NSGA), 2007 Sports Participation Study

Total Number of U.S. Skier-Visits (In Millions)

Season	Northeast	Southeast	Midwest	Rockies	Pacific	Total
2007-08	14.1	5.2	8.1	21.3	11.4	60.1
2006-07	11.8	4.9	7.2	20.8	10.3	55.1
2005-06	12.5	5.8	7.8	20.8	11.9	58.8
2004-05	13.7	5.5	7.5	19.6	10.6	56.9
2003-04	12.9	5.6	7.8	18.9	11.9	57.0
2002-03	14.0	5.8	8.3	18.7	10.9	57.6
2001-02	12.2	5.0	7.0	18.1	12.1	54.4
2000-01	13.9	5.5	7.6	19.1	11.1	57.2

Source: National Ski Areas Association (NSAA) Kottke National End of Season Survey, 2007-08 Preliminary Report. The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area’s facility. Adjusted final Kottke numbers will be available from NSAA in July.

Products Purchased by Consumers at Snow Sports Specialty Stores

Season	Apparel	Equipment	Accessories	Total
2007-08	$661,139,470	$570,706,798	$632,867,237	$1,864,713,505
	39%	28%	33%	100%
2006-07	$623,168,013	$564,349,174	$593,962,794	$1,781,479,981
	35%	32%	33%	100%
2005-06	$579,172,886	$617,690,007	$599,325,160	$1,796,188,053
	32%	36%	32%	100%
2004-05	$546,487,808	$622,995,217	$562,564,919	$1,732,047,944
	32%	36%	32%	100%
2003-04	$513,937,507	$641,456,028	$556,509,695	$1,711,903,230
	30%	37%	33%	100%
2002-03	$475,820,613	$662,723,389	$569,085,259	$1,707,679,261
	28%	39%	33%	100%

Source: SIA Retail Audit - August 1 to March 31 - 2002-03 to 2007-08
*Percentages are rounded and may not equal 100%

Products Purchased Online

Season	Apparel	Equipment	Accessories	Total
2007-08	$258,847,926	$113,166,387	$119,732,372	$491,746,685
% of Market	53%	23%	24%	100%
2006-07	$189,418,120	$64,408,888	$83,635,678	$337,462,685
% of Market	56%	19%	25%	100%

Source: SIA Retail Audit - August 1, 2007 to March 31, 2008

Selected Product Sales Trends at Snow Sports Specialty Shops

Product	07-08 Season	06-07 Season	Change in Units
Twintip Skis (Flat Skis)	39,034	29,609	32%
All Alpine Flat Skis	240,760	246,437	-2%
Alpine Ski Systems	227,252	226,546	0%
Snowboards	297,278	305,723	-3%
Softshell Parkas	236,599	199,855	18%
Randonee/AT Ski Equipment	4,637	4,212	10%
Helmets	686,366	617,133	11%
Snowboard Tops	389,563	352,957	10%

Source: SIA Retail Audit - August 1, 2007 to March 31, 2008

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