The SIA media center serves as the resource hub for journalists, reporters and anyone who may be covering the snow sports industry.
Members of the media rely on SIA for expertise and research on a broad range of industry issues. Here, you are one click away from industry press releases, show news,research, industry trends, safety and regulatory issues, gear innovations, and more. SIA is your source for current industry news from current industry experts.
SIA Research offers an incredible range of research covering everything from participation to orders to sell through. Our reports are designed to provide industry insights to help members make smarter decisions a daily basis.
The annual SIA Snow Show at the Colorado Convention Center in Denver, CO followed by the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort is the largest, globally known snow sports trade show. SIA’s Snow Show encompasses innovations, community and passion all which drive the core of its industry.
One of SIA's core missions is to promote awareness and participation in snow sports. To this point, SIA has a number of initiatives specifically directed towards consumers. SIA membership dues directly support these consumer initiatives.