The SIA media center serves as the resource hub for journalists, reporters and anyone who may be covering the snow sports industry.

Members of the media rely on SIA for expertise and research on a broad range of industry issues. Here, you are one click away from industry press releases, show news,research, industry trends, safety and regulatory issues, gear innovations, and more. SIA is your source for current industry news from current industry experts.

Media Features

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Online Member Directory

Find all SIA members in one place with the SIA Online Member Directory. Search by product type, company or brand. Start browsing.

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Digital Press Room

The place where you can find the latest press kits and information for exhibitors at the SIA Snow Show. Start browsing.

SIA Press Releases


SIA + Industry Press Releases

Find past and present press releases form SIA and the snow sports industry.

View SIA Press Releases.

View Industry Press Releases.

SIA Research



SIA Research offers an incredible range of research covering everything from participation to orders to sell through. Our reports are designed to provide industry insights to help members make smarter decisions a daily basis.

Trends from the Snow Show


Trends from the Snow Show

The annual SIA Snow Show at the Colorado Convention Center in Denver, CO followed by the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort is the largest, globally known snow sports trade show. SIA’s Snow Show encompasses innovations, community and passion all which drive the core of its industry.

Consumer Initiatives


Consumer Initiatives

One of SIA's core missions is to promote awareness and participation in snow sports. To this point, SIA has a number of initiatives specifically directed towards consumers. SIA membership dues directly support these consumer initiatives.

For questions or more information contact:

Todd Walton
Director of Communications & Marketing

Mfa Ltd.
SIA's PR Agency