SnowSports Industries America (SIA) has a long tradition of promoting snow sports on behalf of more than 800 members, which include suppliers, retailers, reps and service providers.
The SIA public relations team has a wealth of information on snow sports for your use and reference, including exclusive data, trends, gear innovations, industry news, safety and regulatory issues, FREE consumer programs that grow the snow sports participant base as well as participation, and more — all great background for developing stories about snow sports.
We can also provide you with any information you need about the annual SIA Snow Show held in Denver, Colorado and the On-Snow Demo/Ski-Ride Fest at Copper Mountain. We invite you to attend these trade-only events that offer the only comprehensive look at the snow sports products hitting the snow next season.
The following initiatives provide an overview of what SIA is and what we can offer you through our research, trade show, consumer initiatives and programs.
The SIA public relations team is prepared to be a resource for media on all snow sports topics. Don’t hesitate to call or email with questions or for more information.
SIA Snow Show
The SIA Snow Show at the Colorado Convention Center is the largest trade event in the snow sports industry. Join us as the new season’s styles, technologies, and innovations are unveiled.
The SIA Sessions
The Sessions @ SIA is a curated series of video interviews shot live from the SIA Snow Show. Watch as industry leaders discussion passion, innovation, and insights into the state of our sport.
SIA Industry + Intelligence
Join us on January 25, 2017 for Industry + Intelligence, a free day of seminars, keynote speakers and parties to kick off the 2016 SIA Snow Show before the doors open on January 26.
The Downhill Consumer Intelligence Project
Through a collective and collaborative process with 20 research and non-profit organizations, the DCIP takes a deeper dive into growing the sport through passion and participation.
"I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Editor in Chief, Skiing Magazine
"The research data from SIA has been an invaluable tool in planning our business model."
President, Hestra Gloves, LLC.
Learn to Ski & Snowboard Month
This initiative encourages children and adults to learn by taking lessons from professional instructors. Ski and snowboard areas offer lessons and special offers for beginners all winter.
Bring A Friend Challenge
This initiative is a way to share the love of skiing and snowboarding with others by helping them sign up for lessons from professional instructors. It’s a great way to improve anyone’s skills.
Produced annually in New York City in the third week of July, the Snowdown offers an exclusive-media only preview of the latest fashions, accessories and gear from the industry’s leading brands.
We're here to help answer any questions you may have regarding our press kit.
The following SIA Press Kit provides an overview of what SIA is and what we can offer you through our research, trade show, consumer initiatives and programs. The SIA public relations team is prepared to be a resource for media on all snow sports topics. Don’t hesitate to call or email with questions or for more information.
Director of Communications & Marketing
SIA PR Agency