Media Summer Snowdown



Wednesday, July 13, 2016
Gary’s Loft, Fl. 11
28 W. 36th Street
New York, NY

The SIA Summer Snowdown is an exclusive and intimate media-only preview of the 2016.17 winter style, accessories and gear from a selection of the snow sports industry’s leading brands. This event is the best one-stop venue for you to meet the brands behind the top winter styles and learn about the latest snow sports innovations in preparation for your winter stories.

See the brands that participated in the 2015 Summer Snowdown:

Abom, Apex Ski Boots, Armada, DAKINE, Faction Skis, Giro, Learn to Ski and Snowboard, MyPakage, Never Summer, Obermeyer, Quiksilver, RAMP, Roxy, Seirus, TRANSPACK, Vans, Turtle Fur, Voormi, Watson’s, Winter Trails
The 2015 Summer Snowdown attracted 67 media in-attendance, representing 83 media outlets.

All You | American Detour | Big Black Book | Bloomberg | Bloomberg Newsroom | Bravo | C-Net/CBS Interactive | CBS News | CNBC | Complex | Conde Nast | Cool Hunting | Cosmo | Daily News | DailyBurn | Departures Online | Details | Digital Trends | Esquire | ESPN | ESPN RISE | espnW | Essence Magazine | Everyday Health | | Family Circle | Formula 4 Media | Gizmodo | Glamour | Good Housekeeping | GQ | | Hemispheres | Huffington Post | InStyle | Jetsetter | Laptop | Lonely Planets | Lyra Magazine | Macaroni Kid | | Marie Claire | Maxim | Men’s Health | Men’s Journal | Mental Floss | Mood of Living | MTV Stylist | Muscle and Fitness Hers | Natural Health | New York Times | New York Post | Nylon Guys | O, The Oprah Magazine | Organic Spa | PC Magazine | Penthouse | People Style Watch | Popular Mechanics | Popular Science | Real Simple | Self | SGI Weekly Intelligence | SHAPE | Skiing History | SNOW magazine | Sports Illustrated for Kids | Sports Insight | Sports One Source | | Tech Crunch | That Girl at the Party | The Active Times | Thrillist | Travel + Leisure | Travel Channel | Traveler | Urban Milan | Vanity Fair-International | Vogue | Women’s Health | WWD

This is an invite-only media event. For information on how to participate as attending media or an exhibiting SIA member, contact Todd Walton, or (435) 657-5145 or Mfa Ltd., SIA’s PR Agency, at, 212-528-1691

“I find this event very valuable because you’ve put everything in one room for me. I’m covering fashion ten months out of the year, and then when I need winter sports, I have a curated view to help me come up with stories and products I need. Now I know exactly who to come to for any winter sports story – even ones that aren’t women-oriented.”Gabrielle Porcaro, fashion market editor, Women’s Health

“To me it’s like a mini trade show –it’s a good use of my time to see this many companies and products all at once, it’s a perfect size and mix.” John Quain, freelance journalist

Photos from the 2015 SIA Summer Snowdown