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SIA Snow Sports Fact Sheet
SIA Snow Sports Fact Sheet
Following is the 2008 SIA Snow
Sports Fact Sheet. These are statistics from SnowSports Industries America (SIA)
and other sources. Click on one of the underlined phrases below to jump to that
section.
If you need more information than is provided in this basic version, the
2008 SIA Intelligence Report is the source. The SIA Intelligence Report is
a more detailed report that paints a great overall picture of the snow sports
industry with facts on participation, retail sales and resorts. The 2008 SIA Intelligence
Report is scheduled for release on September 9, 2008.
Total Number of Snow Sports Participants
| Year |
Alpine |
Snowboarding |
Cross
Country |
| 2007 |
5,494,000 |
5,063,000 |
1,665,000 |
| 2006 |
6,394,000 |
5,204,000 |
2,560,000 |
| 2005 |
6,900,000 |
5,987,000 |
1,873,000 |
| 2004 |
5,903,000 |
6,572,000 |
2,352,000 |
| 2003 |
6,772,000 |
6,309,000 |
1,935,000 |
| 2002 |
7,402,000 |
5,589,000 |
2,202,000 |
| 2001 |
7,660,000 |
5,343,000 |
2,337,000 |
| 2000 |
7,392,000 |
4,347,000 |
2,338,000 |
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Source: National Sporting Goods Association, 2007 Sports Participation Study
These figures represent participants who are 7+ years old and participated in
a sport more than once during the calendar year 2007. For questions on participation,
please contact NSGA at (847) 296-NSGA or info@nsga.org.
Gender of Skiers and Snowboarders - 2007 calendar
year
| Gender |
Alpine |
Snowboard |
Cross
Country |
| Male |
60.1% |
73.6% |
52.9% |
| Female |
39.9% |
26.4% |
47.1% |
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Source: National Sporting Goods Association (NSGA), 2007 Sports Participation
Study
Age of Skiers and Snowboarders - 2007 calendar year
| Age |
Alpine |
Snowboard |
Cross
Country |
| 7-11 |
9.7% |
15.4% |
4.8% |
| 12-17 |
14.9% |
26.7% |
3.4% |
| 18-24 |
11.0% |
37.6% |
19.5% |
| 25-34 |
11.8% |
9.0% |
22.0% |
| 35-44 |
19.6% |
7.4% |
12.7% |
| 45-54 |
20.4% |
2.9% |
22.8% |
| 55-64 |
9.7% |
.2% |
9.8% |
| 65-74 |
2.5% |
.8% |
5.0% |
| 75+ |
0.2% |
0% |
0% |
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Source: National Sporting Goods Association (NSGA), 2007 Sports Participation
Study
Total Number of U.S. Skier-Visits (In Millions)
| Season |
Northeast |
Southeast |
Midwest |
Rockies |
Pacific |
Total |
| 2007-08 |
14.1 |
5.2 |
8.1 |
21.3 |
11.4 |
60.1 |
| 2006-07 |
11.8 |
4.9 |
7.2 |
20.8 |
10.3 |
55.1 |
| 2005-06 |
12.5 |
5.8 |
7.8 |
20.8 |
11.9 |
58.8 |
| 2004-05 |
13.7 |
5.5 |
7.5 |
19.6 |
10.6 |
56.9 |
| 2003-04 |
12.9 |
5.6 |
7.8 |
18.9 |
11.9 |
57.0 |
| 2002-03 |
14.0 |
5.8 |
8.3 |
18.7 |
10.9 |
57.6 |
| 2001-02 |
12.2 |
5.0 |
7.0 |
18.1 |
12.1 |
54.4 |
| 2000-01 |
13.9 |
5.5 |
7.6 |
19.1 |
11.1 |
57.2 |
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Source: National Ski Areas Association (NSAA) Kottke National End of Season
Survey, 2007-08 Preliminary Report. The NSAA defines a skier/snowboarder visit
as one person visiting a ski area for all or any part of a day or night one time.
This includes full-day, half-day, night, complimentary, adult, child, season and
any other ticket type that gives one the use of an area’s facility. Adjusted
final Kottke numbers will be available from NSAA in July.
Products Purchased by Consumers at Snow Sports Specialty
Stores
| Season |
Apparel |
Equipment |
Accessories |
Total |
| 2007-08 |
$661,139,470 |
$570,706,798 |
$632,867,237 |
$1,864,713,505 |
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39% |
28% |
33% |
100% |
| 2006-07 |
$623,168,013 |
$564,349,174 |
$593,962,794 |
$1,781,479,981 |
| |
35% |
32% |
33% |
100% |
| 2005-06 |
$579,172,886 |
$617,690,007 |
$599,325,160 |
$1,796,188,053 |
| |
32% |
36% |
32% |
100% |
| 2004-05 |
$546,487,808 |
$622,995,217 |
$562,564,919 |
$1,732,047,944 |
| |
32% |
36% |
32% |
100% |
| 2003-04 |
$513,937,507 |
$641,456,028 |
$556,509,695 |
$1,711,903,230 |
| |
30% |
37% |
33% |
100% |
| 2002-03 |
$475,820,613 |
$662,723,389 |
$569,085,259 |
$1,707,679,261 |
| |
28% |
39% |
33% |
100% |
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Source: SIA Retail Audit - August 1 to March 31 - 2002-03 to 2007-08
*Percentages are rounded and may not equal 100%
Products Purchased Online
| Season |
Apparel |
Equipment |
Accessories |
Total |
| 2007-08 |
$258,847,926 |
$113,166,387 |
$119,732,372 |
$491,746,685 |
| % of Market |
53% |
23% |
24% |
100% |
| 2006-07 |
$189,418,120 |
$64,408,888 |
$83,635,678 |
$337,462,685 |
| % of Market |
56% |
19% |
25% |
100% |
Source: SIA Retail Audit
- August 1, 2007 to March 31, 2008
Selected Product Sales Trends at Snow Sports Specialty Shops
| Product |
07-08 Season
|
06-07 Season
|
Change in Units |
| Twintip Skis (Flat
Skis) |
39,034 |
29,609 |
32% |
| All Alpine Flat Skis |
240,760 |
246,437 |
-2% |
| Alpine Ski Systems |
227,252 |
226,546 |
0% |
| Snowboards |
297,278 |
305,723 |
-3% |
| Softshell Parkas |
236,599 |
199,855 |
18% |
| Randonee/AT Ski Equipment |
4,637 |
4,212 |
10% |
| Helmets |
686,366 |
617,133 |
11% |
| Snowboard Tops |
389,563 |
352,957 |
10% |
Source: SIA Retail Audit - August 1, 2007 to March 31, 2008
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