SIA Newsletter

CONNECT WITH YOUR CUSTOMERS THIS MONTH: SHARE FRESH CONTENT ON SNOWLINK.COM AND CHECK OUT FEBRUARY PROMOTION IDEAS IN THE RETAILER TO CONSUMER MARKETING GUIDE

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Right now on Snowlink.com, you’ll find great info to share with customers at the Snowlink Minute. We’ve added another installment in our series of minute-long videos that give consumers an overview of many subjects central to snow sports, including tech tips,  how-tos and general videos to get you stoked to get on the snow. “I Love It Because” will make your customers want to head straight to the mountains!

In addition, there are helpful links to Olympic information that you can share with your customers and help them join in the excitement of the Winter Games. Snowlink.com is your portal to live feeds, athlete bios and all the latest Olympic news. In addition, the Olympic Medal Widget right on the Snowlink_Olym_1homepage gives you a quick look at the US medal count.

For February, take advantage of the Valentine season with loads of great ideas that you’ll find in the RMG Addendum. The RMG Addendum builds on marketing initiatives found in The Retailer to Consumer Marketing Guide, broken down into two-month segments specific to that part of the season. You’ll findRMG_2 pages 29-48 of the Addendum filled with great ideas for February Facebook promotions, Instagram contests and in-store event ideas. Additionally, there are many tips on how to leverage the Bring A Friend Challenge to bring business to your store while helping grow snow sports. 

Take the time to refresh yourself with the latestRMG_1—and most affordable—ways to connect with your customer and strengthen your community. The Retailer to Consumer Marketing Guide is packed with marketing campaign ideas and tips which include ad and postcard headlines, radio ads, social media posts, html emails complete with images, and even in-store event ideas.

If you would like to order a hard copy of the Retailer to Consumer Marketing Guide, or have questions about Snowlink.com, please contact Lindsey Auer at LAuer@snowsports.org or call 703-506-4232.