SIA’s merchandising guru, Ali Levy, has culminated new ideas for your shop during this fun, festive time. These ideas can also be implemented post-holiday time too. From family-friendly and pet-friendly ideas to incorporating a rustic theme throughout your shop, this guide is sure to spark some new, fresh ideas that you may have not tried before.
Ali Levy also touches on a new term you may or may not have heard; webrooming – she showroomer’s counterpart! As its name suggests, a webroomer researches a product but prefers to make the purchase in store which is great news for brick and mortar stores. She’ll touch on this and so much more in the Merchandising Guide Addendum: Flipping the Holiday Switch.