Keeping the Heart and Soul of Snowboarding Alive: The Commission Goes Into Its Third Season With Optimism and Determination

The Commission, snowboarding’s core shop coalition, is now entering its third season, and many of its members are feeling very optimistic about the future. With its first member meeting at… Read More »


Stoked To Sell Snow: Up-And-Coming Sales Reps Talk About The Successes And Struggles Impacting Their Work

With summer winding down, the industry is truly starting to anticipate the demands and adventures of the upcoming season. The snow sports community has great leaders taking us into 2014/15… Read More »


Chill’s Winter Program Expands, Bringing Underserved Youth the Opportunity to Participate Year-Round

The Chill Foundation has been working with underserved youth since 1997, bringing kids the opportunity to learn life skills through the lens of snowboarding. This year, Chill has expanded its… Read More »


Main Market Intelligence Report Available Beginning of September

2014 edition will help your business make informed, category-specific decision Knowledge is power, and knowing more about the factors that contributed to the snow sports industry’s most recent $3.6B season… Read More »


2015 SIA Snow Show Housing Now Available

Some Early Bird and Standard Rate Rooms Already Sold Out It’s time to plan where in the mile-high city you’re going to crash for brief moments between appointments, seminars and… Read More »


Manufacturing Day Opportunity for SIA Members

Manufacturing Day (MFG DAY), this year on October 3, is a national effort to spotlight manufacturing and manufacturing job opportunities in the United States with a coordinated effort to bring… Read More »


Are You CASL Ready? Canada’s Anti-Spam Law As Of July 1

The new Canadian Anti-Spam Law (CASL) went into effect on July 1, 2014 and is considered one of the strictest anti-spam laws being implemented. Be sure to check with your… Read More »


For Retailers: Find Tips for Building Customer Loyalty in the New Retailer to Consumer Marketing Guide Addendum

The 2014 Retailer to Consumer Marketing Guide Addendum: Building Customer Loyalty focuses on your competitive advantage and illustrates different products, services, and discount ideas to improve your bottom line. There’s… Read More »


Window Display Tips from Start-to-Finish: Download the Window Display Addendum from SIA

Any good display window is a workhorse when it comes to visual merchandising. Window displays can tell several product stories at once, create local buzz, showcase the brands you stock,… Read More »


Social Media For Small Business. The Next Webinar Wednesday – Mark Your Calendar for Sept 3!

As part of the growing education program and the launch of, SIA’s monthly webinar brings you a specific topic related to digital marketing. Along with C1 Partners, please join us… Read More »


The Word on the Slopes

13th Annual SOS Outreach Colorado-Eagle River Ride Celebrated July 26 In The Vail Valley, Benefiting The Youth Development Non-Profit SOS Outreach The SOS Outreach Colorado-Eagle River Ride loops from Beaver… Read More »