Snow Sports Market Sales Reach $3.4B in January

On March 13th, The NPD Group and SIA released retail results showing the snow sports market up 2% to $3.4 through January 2014. Total market projections are based on retail… Read More »

At the 2015 Snow Show, Women Surge Ahead in Trends, Innovation and Leadership Roles

The 2015 SIA Snow Show gave us a look at many new directions for the Snow Sports Industry, with women’s influences leading the way. More women are stepping up to… Read More »

SIA Field Trip Report: Willi’s Winter Divas Program Creates Industry Ambassadors and Lifelong Snow Sports Enthusiasts

Willi’s Ski and Snowboard Shop is one of the country’s oldest family-owned specialty retailers. Based in the Pittsburgh, PA, area and with an on-mountain shop at Seven Springs resort, Willi’s… Read More »

First Day Faces Photo Contest Winner is PA Head Start Teacher; Grand Prize is a Getaway Trip to Utah

Jackie Engvaldsen, a Head Start pre-school teacher from Beach Lake, PA, has won the First Day Faces photo contest organized through the Learn to Ski and Snowboard (Month)/Bring a Friend initiative. All photo entries… Read More »
snowlink_index_032415 Helps Women Plan a Spring Break on the Snow

There’s plenty of snow left to enjoy and spring break is a great time for ladies to grab their friends and plan a spring break on the slopes. With women… Read More »

The Retailer to Consumer Marketing Guide and the RMG Addendum Help Your Shop Build Women’s Loyalty by Understanding the Specific Needs of Female Customers

You know that identifying, engaging and connecting with your customers is important, but a refresh on your tactics is always welcome, especially as spring approaches.  Knowing your consumer is the… Read More »

Ali Levy’s Merchandising Tips: Merchandising for Women

Numbers don’t lie.  According to SIA’s Director of Research, Kelly Davis, women make 80% of household spending decisions and influence 95% of household spending.  Davis presented these findings during the… Read More »

The Word on the Slopes

Colorado Business Hall of Fame Laureates: Klaus Obermeyer At 95, Klaus Obermeyer does not get discouraged, no matter what the day brings. Obermeyer, an avid skier who founded Sport Obermeyer… Read More »