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Denver Time – 60+ Educational Sessions, Clinics, Exhibits, and Presentations at the 2015 SIA Snow Show

From keynote inspirations to segment-specific exhibitors and clinics, the 2015 SIA Snow Show (January 29-Febraury 1) abounds with educational opportunities that will round out your annual immersion in the snow… Read More »
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Supporting Member Spotlight: New Member Blue Acorn Looks Forward to Presenting at 2015 Snow Show

We are always thrilled to welcome new members aboard here at SIA, and extra excited when they jump right in to the action, like Blue Acorn has. The eCommerce agency… Read More »
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9th Annual World Snowboard Day A Huge Success with Over 100 Events in 30 Countries!

The 9th edition of World Snowboard Day was a resounding success on Sunday, December 20, with more than 100 events organized in 30 countries. Thousands of snowboard enthusiasts, beginners to experts,… Read More »
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An Issue to Keep an Eye On: Western Longshoreman Union’s Work Slowdown Has Western US Ports Struggling to Keep Cargo Moving Efficiently

Members of the powerful International Longshore and Warehouse Union have worked without a contract since July 1, 2014. Though negotiators between the union and Pacific Maritime Association, which represents shipping… Read More »
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Bring A Friend Challenge and First Day Faces Campaigns Get New Skiers and Snowboarders on the Snow for 2015

The Bring a Friend Challenge and First Day Faces promotion are in full swing. The first Challenge winner has already been chosen! Louis Capozzi, a long-time ski enthusiast from Bend,… Read More »
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20th Annual Winter Trails Day Enjoys Strong Turnout and Great Conditions

The 20th annual Winter Trails Day experienced a very strong turnout at many locations this past weekend.  With good snow conditions in many areas of the country and a greater… Read More »
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Snowlink.com Helps Consumers Boost Their Skills and Meet Their Goals for the New Year

The newly updated Snowlink.com gives snow sports consumers a go-to spot for all their New Year’s skill improvement resolutions. Anyone looking to improve their sport or polish their technique will… Read More »
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Help Customers Make a Fresh Start With These Great New Year’s Ideas from the Retailer to Consumer Marketing Guide

Looking to kick off 2015 with some fresh new ideas for social media, advertising or promotions? The Retailer to Consumer Marketing Guide is your free resource for easy-to-implement social media… Read More »
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Ali Levy’s Merchandising Tips: A Hazy Shade of Winter

January tends to be a month that for many of us is devoid of color.  Unless you live in somewhere in the southern portion of the U.S. or pretty much… Read More »
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The Word on the Slopes

Jamie Anderson Joins the List of 2015 Forbes’ 30 Under 30 Sports Stars Though well-known among action sports fans since 2005, when she became the youngest ever female X Games… Read More »