Snowsports Industries America

Understanding Millennials: How to Reach the Generation That Now Represents The Majority of the Snow Sports Market

Lately it seems to be all about the Millennials. Everywhere we look, articles, ads and studies are giving insights into how to reach the generation known as “Gen Y,” or… Read More »


Main Snow Sports Market Intelligence Report Helps the Industry Make Informed, Category-Specific Decisions

2014 edition will be available in late August This past season, consumers spent $3.6B in snow sports retail shops, visited resorts more than 56M times, and bought record amounts of… Read More »


SIA’s Downhill Consumer Intelligence Project to Provide New Alpine and Snowboard Consumer Insights

This summer the entire industry is ramping up for another season and anticipating the needs of millions of consumers. The perennial question on everyone’s mind though is “Do I really… Read More »


Nearly 80 Media Attend SIA Summer Snowdown in Manhattan

New York City media got a taste for snow as they welcomed an unexpected cool spell on July 16 at the SIA Summer Snowdown held in a midtown Manhattan showroom…. Read More »


Prep for the 14/15 Season with SIA’s Updated Industry Planner

The 14/15 snow sports season is in sight and the entire industry is looking past the sunny summer days to think about SNOW. SIA has updated the Snow Sports Industry… Read More »


2014 Snow Show Seminars Download Recap: Check Out “Your Content Plan Is your New Marketing Plan.”

One of the most popular seminars at the 2014 Snow Show was “Your Content Plan Is Your New Marketing Plan,” presented by Danielle Kristmanson & M-J Legault, of Origin Design… Read More »


Retailers: Prep for the 14/15 Season with the New Merchandising Guide: Hardgoods Addendum. Are You Cross-Merchandising in Your Shop?

Purchasing a new board or pair of skis or boots is not something that many snow sports enthusiasts take lightly. What customers use to get up and/or down the mountain… Read More »


Lead Nurturing is the Subject For Our Next Webinar Wednesday – Mark Your Calendar for August 6!

As part of the growing education program and the launch of, SIA’s monthly webinar brings you a specific topic related to digital marketing. Along with C1 Partners, please join us… Read More »


The Word on the Slopes

Colorado Ski Country USA Announces 2013-14 Double Diamond Award Winners Athletes, on-mountain professionals, and industry veterans were recognized for their valuable contributions at the 51st Annual Meeting of Colorado Ski Country… Read More »