Field Note from the Downhill Consumer Intelligence Project (DCIP) Gives Facebook Insight

Facebook Analytics Are a Rich Source of Snow Sports Consumer Data It’s no secret that Facebook has developed valuable stats and metrics, but did you know these can be a… Read More »

SIA Releases the Second Version of the Backcountry Retail Kit

With more than 5 million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine and snowboard shops. SIA first published the Backcountry… Read More »

Verde PR Presents Free, Online “Business of the Backcountry” Programming for Snow Sports Retailers and Sales Reps

The snow’s falling and the stoke is rising among backcountry enthusiasts as they ready for the 2014-15 winter season. As the backcountry category continues to post huge gains in both… Read More »

Snowlink.com Offers Fresh Content for Any Level Eager to Hit the Slopes

The lapsed participant, first timer or intermediate’s one stop resource for everything SNOW With information aggregated from all sides of the industry, Snowlink.com provides consumers with a view of the… Read More »

New SIA Merchandising Guide Addendum: Flipping the Holiday Switch

Creative ways to flip the holiday switch in your shop – or any time of year! SIA's merchandising guru, Ali Levy, has culminated new ideas for your shop during this… Read More »

In-Store Event Ideas, Social Media Tactics and So Much More in the SIA Retailer to Consumer Marketing Guide

December tips can be found on pages 22-29 We want to remind you about the free marketing resources found in the SIA Retailer to Consumer Marketing Guide. It’s easy to… Read More »

Winter Trails, Jan 10, 2015, Still Time to Get Involved

Winter Trails is a free one day event where people new to snow sports can try snowshoeing and/or cross country skiing.  Simple events and demos are happening on Saturday, January… Read More »

First Day Faces Campaign Launched by Learn to Ski and Snowboard Initiative

A new campaign called “First Day Faces” debuted December 1, 2014 as part of the snow sports industry’s efforts to attract new skiers and snowboarders. The ad/social media campaign features… Read More »

The Countdown for World Snowboard Day 2014 is on – Are You In?

World Snowboard Day is a free one-day event which offers an opportunity for newcomers to discover snowboarding across the world’s summits. The 9th annual WSD will take place on December 21, 2014, and there’s… Read More »

Bro’d to SIA Returns for 2015 with a Canadian Addition: Lucky Shop Employees Can Win a Trip to the Show through Skiing Magazine, TransWorld Business & SBC Business

Someone ’s about to get Bro’d to SIA! Launched December 3, TransWorld Business and Skiing Magazine in partnership with SIA, opened the Bro’d to SIA Contest, giving one lucky shop… Read More »

The Word On The Slopes

In Search of Speed: Birds Of Prey Downhill 101 What’s the most challenging turn on the Birds Of Prey course? Watch and find out. We asked members of the US… Read More »