Snowsports Industries America
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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


                    [post_title] => Protect Our Winters Has a Busy Start to 2014, and Continues to Gain Recognition as a National Leader for Action on Climate Change
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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 0 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 865 [post_author] => 3 [post_date] => 2014-04-08 07:00:51 [post_date_gmt] => 2014-04-08 12:00:51 [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected. We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.” Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.” Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.” The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts. Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film. POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.” PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow. 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POW_index

Protect Our Winters Has a Busy Start to 2014, and Continues to Gain Recognition as a National Leader for Action on Climate Change

So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


                    [post_title] => Protect Our Winters Has a Busy Start to 2014, and Continues to Gain Recognition as a National Leader for Action on Climate Change
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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 1 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 937 [post_author] => 3 [post_date] => 2014-04-08 07:07:30 [post_date_gmt] => 2014-04-08 12:07:30 [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets. Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season. Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
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research_index

August – February RetailTRAK™ Data Shows Growth in All Regions Through February

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 2 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. 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recycle_eco_index

SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah

With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. 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The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 3 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. 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Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products

SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW)… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


                    [post_title] => Protect Our Winters Has a Busy Start to 2014, and Continues to Gain Recognition as a National Leader for Action on Climate Change
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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 4 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 9 [max_num_pages] => 1 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => 1 [is_year] => [is_month] => [is_day] => 1 [is_time] => [is_author] => [is_category] => 1 [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 3e73ac3c41037508a78a4c439259ed51 [query_vars_changed] => [thumbnails_cached] => )
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Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year

Scott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 5 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 9 [max_num_pages] => 1 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => 1 [is_year] => [is_month] => [is_day] => 1 [is_time] => [is_author] => [is_category] => 1 [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 3e73ac3c41037508a78a4c439259ed51 [query_vars_changed] => [thumbnails_cached] => )
merch_index

Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up

At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 6 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 9 [max_num_pages] => 1 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => 1 [is_year] => [is_month] => [is_day] => 1 [is_time] => [is_author] => [is_category] => 1 [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 3e73ac3c41037508a78a4c439259ed51 [query_vars_changed] => [thumbnails_cached] => )
webinar_index

Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education

As part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


                    [post_title] => Protect Our Winters Has a Busy Start to 2014, and Continues to Gain Recognition as a National Leader for Action on Climate Change
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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 7 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 9 [max_num_pages] => 1 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => 1 [is_year] => [is_month] => [is_day] => 1 [is_time] => [is_author] => [is_category] => 1 [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 3e73ac3c41037508a78a4c439259ed51 [query_vars_changed] => [thumbnails_cached] => )
flip_switch_index

Introducing the Merchandising Guide Addendum: Flipping the Switch

Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter… Read More »

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                    [post_content] => POW_1So far, 2014 has been a busy year for Protect Our Winters, the industry’s voice for action on climate change. POW’s presentations, programs, advocacy work and partnerships have given the group recognition as a major player in the effort to raise awareness about climate change. Their work is incredibly valuable to our industry, as more news emerges every day about the findings of climate scientists. The March 31 release of the Report by the Intergovernmental Panel on Climate Change, a United Nations group that periodically summarizes climate science, highlights the importance of POW’s mission as hundreds of scientists explain that the effects of climate change are happening much faster than initially projected.

We were honored to have POW kick off the New Year by hosting a breakfast at the SIA Snow Show featuring speaker Jeff Goodell, a contributing editor at Rolling Stone Magazine. Goodell presented his “Field Notes From the Climate Wars,” speaking about his research in the past ten years for articles about climate change for Rolling Stone, and for his two award winning books on the subject, Big Coal: The Dirty Secret Behind America's Energy Future and How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate. After the presentation, Goodell told us, “This group could be the leaders in a big social change movement more so than any other industry group that I’ve spoken to. Your economic lives are at stake and you know what’s happening. The people I’ve spoken to this morning know what it means to have temperature change because they’ve seen it. That’s the world we’re moving into, and to the degree that we can articulate that, help prepare for that, and help people become aware of it, it’s a huge impact that your industry can have.”  

Jeremy Jones and Jeff GoodellAt the POW breakfast, founder Jeremy Jones said the past year has been one of several important milestones for POW, and that future growth to help spread POW’s mission is extremely important. “We’ve hit several milestones in the last six months for Protect Our Winters and to officially have this climate discussion at the Show is one of them. We as an industry can be hugely effective on this issue; that’s why I created Protect Our Winters so that we can have a voice that we can take to Capitol Hill and do positive things. SIA has been a great partner from the get-go, we’re very grateful of the support since day one. There’s a lot of room for growth, especially to get SIA’s members more involved. As we head into 2014, that’s a major goal - if we want to make a real difference, we need the support of the entire industry behind us.”

Andrew NewellAfter the Show, POW’s focus turned to the Olympics, where they worked with Nordic skier Andrew Newell on a campaign called “Athletes For Action.” POW and Newell gathered over 105 signatures from fellow Olympians on a statement that asked world leaders to recognize climate change by reducing emissions, embracing clean energy and preparing for a commitment to a global agreement in Paris in 2015. The effort was covered in media such as USA Today, the Boston Globe and the Huffington Post.  POW Executive Director Chris Steinkamp said, “The Athletes for Action effort gained national attention; we worked with a team of students at Yale to help athletes such as Alex Deibold and Kikkan Randall write and distribute op-eds to major media to further support the Athletes For Action campaign. It was a huge opportunity for us to get POW’s mission out there during the Olympics, and it was really successful.”

The Athletes for Action campaign continued with POW heading to Washington, DC on April 3 with Alex Deibold and Andrew Newell to meet with US Climate Special Envoy Todd Stern.  The group hand delivered the statement from the Olympians and discussed how the winter sports community can support Stern’s efforts.

Deep: The Story of Skiing and the Future of SnowAnother big project POW is unveiling this week is a new documentary about coal exports in the Pacific Northwest called “Momenta.” The film features Jeremy Jones and Lucas Debari, and is narrated by POW board member Conrad Anker. “Many of our members asked that we get involved since it’s such a high importance issue in the Pacific Northwest,” Steinkamp said. “This is an area where the environment and snow sports are such a big part of the culture, and these coal exports could have a much larger impact on climate than even Keystone XL, which we know is huge. We wanted to do the film to help raise awareness and take action against this issue which is so important to our industry.” Be sure to check out the trailer at the end of this article, and go to Mplus Productions to find out more about the film.

POW has also been gaining recognition recently through the success of Powder Magazine Editor Porter Fox’s book, DEEP: The Story of Skiing and the Future of Snow. Steinkamp said the book has gained global attention, bringing the issue into human dimensions by featuring personal accounts of Fox’s travels around the world, witnessing firsthand the effects of climate change. “It’s an amazing book and has reached so many people with the climate change issue,” he said. “The February 7 New York Times piece about it was a huge boost to raise awareness of the issue, of Porter’s book and of POW’s work. We’ve been lucky enough to have a great company, Tactics, run our online store for us and Porter has agreed to give a percentage of the proceeds of the book to POW. We feel really grateful to be involved with all of this incredible work our partners are doing.”

PROTECTOURWINTERS.ORGAs POW continues its tireless efforts to raise awareness of the issue of Climate Change, be sure to stay on top of POW’s work and support the group’s efforts whenever possible. To check out POW’s website, visit www.protectourwinters.org and visit the POW store to support POW by purchasing gear or a copy of  DEEP: The Story of Skiing and the Future of Snow.


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                    [post_content] => SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through February 2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

The snow sports retail market finished February up 5% in units sold and up 7% in dollars sold to $3.3B for all equipment, apparel and accessories. Snow sports retailers brought in $218M more dollars through February this season compared to August to February 2012/2013 despite weather conditions that disrupted snow sports retail markets.

Leaner inventory levels are another key factor at work in the snow sports market this season. Equipment inventories are 21% lower through February and apparel inventories are 11% leaner. Scarcity is healthy for the market. Scarcity results in higher margins and diminishes the need for discounting in the middle of the season putting more money into retailers pockets and increasing open-to-buy budgets. Average retail prices are 1% higher in equipment, 6% higher in apparel, and 6% higher for accessories through February. Margins are up 3% in equipment, up 4% in apparel, and up 4% in accessories. This bodes well for wholesale orders for the 2014/2015 season.

Overall Snow Sports Market Sales through All Channels August through February 28, 2014
  • Equipment Sales: $782M, up 3% in dollars sold and up 2% in units sold
  • Apparel Sales: $1.3B, up 4% in dollars sold and down 1% in units sold
  • Accessories Sales: $1.15B, up 14% in dollars sold and up 8% in units sold
Snow Sports Market by Channel August through February 28, 2014
  • Specialty: Up 8% in units sold and up 8% in dollars sold to $1.8B
  • Chain: Up 4% in units sold and up 4% in dollars sold to $723M
  • Internet: Down 1% in units sold and up 8% in dollars sold to $794M
  Regional Specialty Sales U.S. Census Regions There was growth across all regions through February, with accessories leading the charge. Big sellers in the south included helmets, goggles, handwear and socks; while backcountry accessories led the growth in the West. Northeasterners needed to stay warm with handwear, socks and hand warmers and in the Midwest, snowshoes, handwear and footwear were highest in demand. Snow sports participants found time to hit the trails in Februrary and as a result, Nordic equipment also had noticeable sales increases in the West (up 38% units), Midwest (up 39% units) and South (up 95% units). Apparel on the other hand didn’t have the significant increases that the accessories and equipment markets had, finishing the month down 1% in units and up 4% in dollars. However, some regions saw slight growth, including snowboard apparel in the West (up 6% units), alpine apparel in the Northeast (up 5% units) and alpine apparel in the South (up 5% units). research_2 Notable Trends
  • Alpine Touring/Randonee equipment continues to enjoy significant increases in sales, through February AT equipment sales increased 9% in dollars sold and 9% in units sold. AT boot sales are up 2% in units sold and 9% in dollars sold, and AT binding sales are up 14% in units sold to 22,230 units, and up 11% in dollars sold to over $8 million through February.
  • Sales are up again in alpine/AT hybrid boots defined as alpine DIN boots with a walk/ski mode that can be converted (but many consumers never do convert them) to an AT/Touring sole for Backcountry. These boots are categorized separately from boots sold in the AT category; AT boots that are sold with backcountry blocks and are used most often in backcountry terrain are categorized separately from alpine equipment. Sales of alpine/AT boots are up 25% in units sold to 82,000 units sold, and up 21% in dollars sold to $32M. Alpine/AT boots make up nearly 17% of dollars sold and 11% of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 36% in units sold and 34% in dollars sold to $6 million through February. Overall, sales of cross country equipment were up 17% in units and 14% in dollars.
  • More girls are getting snowboard equipment this year. Junior girls snowboarding equipment sales grew 31% in units sold and dollars sold through February. Overall, snowboard equipment sales are flat in dollars sold to $217 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12% in dollars sold and 10% in units sold through February. Skins are the biggest seller in the category, up 7% in dollars and up 3% in units to nearly 23,000 sold through February.
  • Sales of protective gear including pads, wrist guards, and general impact gear increased 15% in units sold and 23% in dollars sold to $3.8 million through February.
  • Action cameras may be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 12% in units sold to 103,500 cameras and up 23% in dollars sold to $35 million through February.
  • Alpine insulated parka sales were up 19% in dollars sold to $353 million and up 13% in units to about 2 million parkas sold between August 1, 2013 and February 28, 2014 in snow sports channels.
  • Sales of selected apparel accessories including mittens and gloves, baselayer, headwear, neck gaiters, and masks increased 10% in units sold and 13% in dollars sold to $586 million through February.
  • Snowshoe sales are up 12% in units sold to 98K units and 14% in dollars to over $14 million sold through February. Snowshoe inventory levels are down 33% with various popular models becoming difficult to find toward the end of the season.
Conclusion Sales are healthy through February 2014. The Pacific West had much healthier snowfall in February that brought some relief to retailers in that region, although a full recovery from earlier drought conditions seems unlikely this season. Temperatures in the Northeast and Mid-Atlantic regions were less volatile in February and snow conditions were relatively good. March 31 is the cutoff day for retail sales measurement in snow sports retail and we expect the season to end with $3.6 billion in retail sales, leaner than average end-of-season inventories, and healthy margins throughout the season. For more information about snow sports retail sales, market data and other SIA Research products including the Snow Sports Market Intelligence Report, SIA State of the Industry Videos, Snow Sports Participation Study and other exclusive industry reports, please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or visit snowsports.org/research. SIA releases the top line results for snow sports retail seven times each season from November to May covering results of retail sales made between August 1 and March 31 each season. Topline/category retail sales data for the snow sports market is available as a member benefit to all SIA members. In addition, you gain free access to topline data for the Running, Outdoor and Paddle Sports when you register. The topline data is accessible on a 24/7/365 basis on Leisure Trends Cross-Industry RetailTRAK™ data portal. Non-SIA members may subscribe to the topline portal for just $375 per year. SIA RetailTRAK™ Data 2013/2014 Season Release Schedule
  1. November 5, 2013 (actual) August – September
  2. December 5, 2013 (actual.) August – October
  3. January 5, 2014 (actual) August – November
  4. January 28, 2014 (actual) August – December
  5. March 4, 2014 (actual) August – January
  6. April 5, 2014 (est.) August – February
  7. May 6, 2014 (est.) August – March
[post_title] => August - February RetailTRAK™ Data Shows Growth in All Regions Through February [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => august-february-retailtrak-data-shows-growth-in-all-regions-through-february-2 [to_ping] => [pinged] => [post_modified] => 2014-04-10 12:51:52 [post_modified_gmt] => 2014-04-10 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=937 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [2] => WP_Post Object ( [ID] => 907 [post_author] => 3 [post_date] => 2014-04-08 07:10:11 [post_date_gmt] => 2014-04-08 12:10:11 [post_content] => The Ski Arch created by Condit for the 2014 SIA Snow Show With Earth Day coming up on April 22, it is a good time for us to reflect on how the industry deals with all of the well-loved snow sports equipment that needs to be retired. For the past several years, we have been working to mitigate the environmental impact of snow sports gear by working on a program to keep it out of landfills. With the Snow Sports Recycling Program (SSRP), we are helping the industry repurpose materials from retired equipment to make new gear. This year, SSRP has been working with Momentum Recycling in Salt Lake City as a consolidator for the region. Momentum’s passion for the outdoors and the environment make it a great partnership that will help the SSRP continue to expand. “Momentum Recycling is thrilled to partner with SSRP to divert snow sports equipment from the landfill. Momentum Recycling’s partnership with SSRP opens up yet another opportunity to help Utah communities move along the path to zero waste,” said Jeff Whitbeck, co-founder and owner of Momentum Recycling. “This initiative gives snows sports’ enthusiasts the opportunity to take an active role in minimizing their footprint while working hand in hand with snow sports industry representatives in the pursuit of a cradle-to-cradle manufacturing philosophy.” recycle_2This season saw the continued development of an effective rural pilot program with Recycle Utah (RU) located in Park City Utah. RU is now working in conjunction with Momentum Recycling to develop a model to implement in other resort and rural areas. “We do not have a recycling program such as SSRP in Utah,” said Insa Riepen, executive director of Recycle Utah. “Once we found this program, we were able to become the first comprehensive collection point in this state.”   recycle_3Over five seasons, SSRP has reduced approximately 500 tons of used boots, skis, boards and poles collected from Rocky Mountain retailers and resorts into grinds that can be repurposed for other snow sports products. Nationwide, 68 storefronts are participating, with most in Colorado and Salt Lake City. “The Snow Sports Recycling Program has come a long way over the past few seasons,” said Greg Schneider, SSRP manager. “We owe much of that progress to great partners in the snow sports and waste processing industries.” For more information on how to participate in SSRP, visit snowsrp.org or contact Greg Schneider at gschneider@snowsports.org. [post_title] => SIA Snow Sports Recycling Program Partners with Momentum Recycling and Recycle Utah [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sia-snow-sports-recycling-program-partners-with-momentum-recycling-and-recycle-utah [to_ping] => [pinged] => [post_modified] => 2014-04-11 08:19:55 [post_modified_gmt] => 2014-04-11 13:19:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=907 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [3] => WP_Post Object ( [ID] => 903 [post_author] => 3 [post_date] => 2014-04-08 07:15:08 [post_date_gmt] => 2014-04-08 12:15:08 [post_content] => snowlink_aifw_logos SIA members Burton Snowboards, Halti Skiwear, Homeschool Snowboarding and The North Face had the chance to showcase their sustainable products to an energized crowd at Aspen International Fashion Week (AIFW) in March. At AIFW, Snowlink.com, SnowSports Industries America’s consumer website dedicated to all things SNOW, hosted an afternoon of runway shows with a focus on snow sports eco-friendly products, major trends and accessories for Fall/Winter 2014.15 as well as next season’s collections from SIA members Polarmax and Gorski Furs. Burton runway photoThe Winter ‘15 Men’s Landlord Snowboard from Burton took to the runway, with its wood core, MOUNTAIN DEW 50% recycled PET topsheets and low-impact water-based lacquer. The new Landlord also comes in a compostable and recyclable board bag made of Kraft paper. The Men’s Warren Jacket modeled is made with sustainable material from Mountain Dew bottles and is bluesign® guaranteed, meaning that each product only uses safe chemicals that meet the highest standards of natural resource conservation, consumer and worker safety, and clean air and water discharge during manufacturing. “Burton’s Green Mountain Process represents a commitment to fostering sustainable practices and improving our process as a whole,” said Ali Kenney, global sustainability director for Burton Snowboards. “It’s a path we’ve been travelling since 2008, and has since evolved to consider everything from packaging and our supply chain to reducing waste and energy consumption at our offices worldwide.” Learn more about Burton’s sustainability practices at burton.com/sustainability. Halti runway photoHALTI Skiwear produces the DrymaxX Recycled line that it presented at AIFW by utilizing molecules taken from recycled plastic and other recycled textiles. It is a 2-way stretch material with high waterproofness and breathability, yet the outer material used is made up entirely of used/recycled products. Halti prides itself in that the quality, feel and technical features of its recycled styles are identical to any other products. “With HALTI's roots being traditionally Finnish, the brand strives to maintain an image of Scandinavian purity and remoteness; which is not only central to the Finnish way of life, but also to environmental sustainability overall,” said Daniel Kirk of SISU Sports, U.S. distributor of HALTI. “The Finns are very proud of the wild nature which encompasses the majority of their country, and as such HALTI wishes to convey such thinking throughout their entire design, production and marketing strategies.” Homeschool runway photoHomeschool Snowboarding 3.5 Layer product modeled in Aspen is made of 100% recycled polyester fabric that is super durable and highly functional. The technology called 37.5 is activated carbon particle made from coconut shells that are burned and the carbon is extracted. The carbon is then “printed” on the back of THE fabric laminate through a process that is proprietary to Cocona/37.5 who have developed the technology. “With our technology, this carbon adds a tremendous amount of surface area and increases breathability 40-60% over much of what is out there currently,” said Danny Clancey of Homeschool Snowboarding. “We also use this same technology in our base layer where it increases dry time by the same amount. We also believe very strongly that if you build a product that is not ‘disposable’ it ends up being much ‘greener’ because it does not need to be replaced as frequently and this philosophy carries through our entire line.” The North Face Denali Jacket and Venture Jacket represented to the AIFW crowd what the company is doing to promote sustainability. The Denali Jacket is made of recycled materials, which reduces waste and need for non-renewable resources in the manufacturing process. The Venture Jacket is made with bluesign materials, 100% recycled nylon and sourced from environmentally responsible suppliers. The North Face runway photo"Sustainability is more than a good idea - it's a business imperative. At The North Face, we encourage and inspire people to take an active role in becoming stewards of the environment by experiencing and protecting our natural playgrounds," said Adam Mott, director of sustainability, The North Face. "Our most significant environmental impact occurs in the manufacturing of our products, so we focus operational efforts on improving our supply chain. Specifically, we concentrate on resource efficiency, developing innovative design solutions, and material selection such as using recycled content and bluesign® approved material in our fabrics." Check photo and video highlights from Snowlink.com’s sponsored day at Aspen International Fashion Week are available at Snowlink.com/aifw. [post_title] => Snowlink.com Focus on Sustainability Runway Show During Aspen International Fashion Week Highlights the Latest in Eco-Snow Sports Products [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => snowlink-com-focus-on-sustainability-runway-show-during-aspen-international-fashion-week-highlights-the-latest-in-eco-snow-sports-products [to_ping] => [pinged] => [post_modified] => 2014-04-04 14:48:55 [post_modified_gmt] => 2014-04-04 19:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=903 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [4] => WP_Post Object ( [ID] => 911 [post_author] => 3 [post_date] => 2014-04-08 07:25:58 [post_date_gmt] => 2014-04-08 12:25:58 [post_content] => Steamboat - Scott, Alex, LaNeeScott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is part of Learn to Ski and Snowboard Month and the Bring a Friend Challenge. The Ambassador program is part of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend (LSSM/BAF) Initiative. The goal is to motivate those already involved in the sports to encourage and help newcomers sign up for lessons from professional instructors. To become an Ambassador, current participants are asked to help at least three newcomers sign up for beginner lessons and register them through the national Bring a Friend Challenge. Kolts brought a total of 15 people to sign up for beginner lessons, including his 8 year old daughter Alex. “She told me she wanted to learn to ski,” he said, “I hadn’t been for several years, and I’d wanted to get back into it, so it reignited the fire for me as well.” Kolts said that taking a lesson was the key for his daughter. “After going through the lesson, she really took to it. After that we started going more often and bringing other friends. Now I have a great ski buddy!” Bring A FriendThe new Ambassador program was developed to encourage current participants to bring as many friends to the mountain as possible, and after finding out about it, Kolts met the challenge head on. “I had a lot of friends who’d talked about wanting to try skiing,” he said. “I’ve found that a lot of people have thought about skiing or wanted to try it, but it seemed too overwhelming for them. This program is perfect, because it takes that mental leap out of it. You’re going with a friend who has already been skiing, and you’re taking a lesson from a professional ski instructor. That sets you up for success. Already some of the people I brought have planned their next ski trip and can’t wait to go again. They’re hooked!” As Ambassador of the Year, Kolts wins a four-day trip for two to the resorts surrounding Salt Lake City, compliments of Ski Utah, a pair of skis from Head Wintersports, a season pass for next winter at his home mountain, Paoli Peaks IN, a pair of Heatwave gloves from Seirus Innovation and a pair of high-tech socks from Falke USA. “I am so pumped!” Kolts said. “This is the greatest sport there is. The camaraderie you feel with everyone at the resort is not something you can get anywhere else. I’m so happy to introduce other people to something that’s so special.” Learn to Ski & Snowboard MonthFor the past six years, January has been designated Learn to Ski and Snowboard Month even though lessons are available all winter long. The initiative launched in 2009. This is the second year for the Bring a Friend Challenge, and the inaugural year for the BAF Ambassador Program. Initiative Director Mary Jo Tarallo said, “This year has been a good one for all the LSSM/BAF initiatives, with lots of great things happening, especially the success of the Ambassador Program. It’s clear that Scott Kolts’ enthusiasm for the sport is contagious, and that’s what this program is all about.” The first runner up in the Ambassador Program was Cindy Rust of Hauser Lake, ID and second runner up was Lei Xia of Jersey City, NJ. For more information about LSSM/BAF, contact Mary Jo Tarallo, Initiative Director, lifes2shortmjt@gmail.com , phone: 202-431-6950 [post_title] => Bring A Friend’s New Ambassador Program Motivates Many New Participants and Names Illinois Skier Scott Kolts Ambassador of the Year [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => bring-a-friends-new-ambassador-program-motivates-many-new-participants-and-names-illinois-skier-scott-kolts-ambassador-of-the-year [to_ping] => [pinged] => [post_modified] => 2014-04-07 07:49:46 [post_modified_gmt] => 2014-04-07 12:49:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=911 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [5] => WP_Post Object ( [ID] => 913 [post_author] => 3 [post_date] => 2014-04-08 07:30:53 [post_date_gmt] => 2014-04-08 12:30:53 [post_content] => merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED. Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles. On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More) GiroBest in Show – The Best of the SIA Snow Show Booth Design Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required! Sporting Group - Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More) Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com [post_title] => Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ali-levys-merchandising-tips-sia-snow-show-trends-and-best-of-booth-wrap-up [to_ping] => [pinged] => [post_modified] => 2014-04-08 17:38:40 [post_modified_gmt] => 2014-04-08 22:38:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=913 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [6] => WP_Post Object ( [ID] => 916 [post_author] => 3 [post_date] => 2014-04-08 07:35:20 [post_date_gmt] => 2014-04-08 12:35:20 [post_content] => webinar_1C1 PartnersAs part of the growing education program and the launch of SnowSportsB2B.org, SIA is pleased to offer a lineup of monthly webinars. Along with C1 Partners, please join us for a fast-paced hour of enrichment and discussion. The first Wednesday of each month will focus on a specific topic related to digital marketing/social media. Don’t forget to mark your calendar for the May Webinar, Linkbuilding/Offsite SEO - Search engines place a lot of value on what other sites think of a business' website. In order to help a business rank highly with search engines, the company must understand how to effectively develop links back to their site. Attendees will understand how to develop a strategy which will creates effective links back to their site. Wednesday, May 7th @ 2pm EST And if you missed it last month, be sure to download the April 2 Webinar: Blogging For Small Business SnowSportsB2B.orgTo see a full listing of Webinar Wednesdays, to download previous sessions, or for more information, click here. Questions? Contact Maggie Bittner at MBittner@snowsports.org. Call with any questions: 571-239-5984 [post_title] => Webinar Wednesdays Bring You Monthly Opportunities for Business Growth and Education [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => webinar-wednesdays-bring-you-monthly-opportunities-for-business-growth-and-education-3 [to_ping] => [pinged] => [post_modified] => 2014-04-08 07:38:14 [post_modified_gmt] => 2014-04-08 12:38:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=916 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [7] => WP_Post Object ( [ID] => 925 [post_author] => 3 [post_date] => 2014-04-08 07:40:28 [post_date_gmt] => 2014-04-08 12:40:28 [post_content] => Seasons change, and so will your shop. This Merchandising Guide Addendum equips you with ideas and tips for executing the flip any time of year. Making your shop lighter, brighter and cleaner can ultimately alter the experience for new or returning customers. This is a hands-on process that you can share with your employees and do any time of year. The more hands to help, the easier to switch it up! Flipping the Switch AddendumThe Flipping the Switch Addendum will help to outline 3 steps:
  • Come up with a plan
  • Be prepared
  • Get it done
With before and after photos, easy flipping tips and creative ideas, this addendum is sure to spark some inspiration to try something new in your store. Download the SIA Merchandising Guide Addendum: Flipping the Switch. Follow #SIAmerch for the latest in visual merchandising on SIA's Facebook & Twitter. For more merchandising guides, addendums and resources visit Snowsports.org/merchandising. You can learn more about Ali’s company by contacting Ali at Alijlevy@gmail.com or visiting her website, www.alijlevy.com. [post_title] => Introducing the Merchandising Guide Addendum: Flipping the Switch [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => introducing-the-merchandising-guide-addendum-flipping-the-switch [to_ping] => [pinged] => [post_modified] => 2014-04-07 08:17:28 [post_modified_gmt] => 2014-04-07 13:17:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=925 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [8] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) ) [post_count] => 9 [current_post] => 8 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 927 [post_author] => 3 [post_date] => 2014-04-08 07:45:13 [post_date_gmt] => 2014-04-08 12:45:13 [post_content] => word_1SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce the release of the 2013 TSNN Top 250 Trade Shows in the United States. Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. Read More word_2SIA President David Ingemie Attends Chill Board Meeting at Stowe Mountain Resort The Chill Foundation, a non-profit organization that provides opportunities to at-risk and underserved youth to build self-esteem and life skills through board sports, held its board meeting at Stowe Mountain Resort last month. SIA is a supporter of Chill and SIA president David Ingemie (right) serves on the board. After the board met to discuss upcoming initiatives and goals, the board members hit the mountain to enjoy an industry ride day. New Non-Profit SKIDA +1 Helps Chemotherapy Patients Feel Warm and Comforted, Not to Mention Stylish. For a patient undergoing chemotherapy, SKIDA Fleece-lined Hats provide the perfect level of warmth, comfort, and cheer.  The solution is collaborative:  For every order that is submitted with a Plus One promotional code, SKIDA will donate one Fleece-lined Hat to the corresponding cancer center.SKIDA +1 Read More Consumer Confidence Hits Highest Level Since Jan. 2008 The Conference Board Consumer Confidence Index reported this week an improvement for the month of March. The Index, which had decreased in February, now stands at 82.3 (1985=100), up from 78.3 the previous month. Read More “Why I Love to Ski or Ride” Video Contest Winners Announced Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. Read More Colorado Skier Visits Climb Steadily during Mid-Season Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation in January and February. Skier visits at CSCUSA resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year. Read More  

Member News

World-renowned mountaineer completes 100k March Madness Challenge Salomon and Suunto are proud to announce professional backcountry skier and mountaineer Greg Hill has successfully completed his 100k March Madness Challenge – setting a record for the most vertical feet climbed and skied during one month. Read More RIDE Snowboards Drops “Built to Ride” Video Series Teaser With winter drawing to a close and spring in the air, RIDE Snowboards is looking forward to the stoke that lies ahead for next winter. Read More SIA Backs PHIT America SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ Read More Nikita and Bonfire Snowboarding Welcome Vicki Vasil as Brand Manager Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Read More RAMP Sports Releases New All- Mountain Ski RAMP Sports will expand its line of handcrafted skis with the all-new Big Bambooski. A versatile ski, designed to appeal to any skier type and ability; the Big Bambooski is the elusive one ski quiver we all want. Made with 105mm underfoot and twin tip design, this is a fun, forgiving ski ready for everything from backcountry touring to fresh groomers. Read More ZEAL Optics Welcomes MEMPHIS To Its Biodegradable Crafted Sunglass Collection ZEAL Optics, the most sustainable sunglass company in the world, is proud to welcome MEMPHIS as the newest member of its CRAFTED family of fashion-forward, biodegradable sunglasses. Read More [post_title] => The Word on the Slopes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-word-on-the-slopes-5 [to_ping] => [pinged] => [post_modified] => 2014-04-08 14:12:24 [post_modified_gmt] => 2014-04-08 19:12:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.snowsports.org/newsletter/?p=927 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw [format_content] => ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 9 [max_num_pages] => 1 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => 1 [is_year] => [is_month] => [is_day] => 1 [is_time] => [is_author] => [is_category] => 1 [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 3e73ac3c41037508a78a4c439259ed51 [query_vars_changed] => [thumbnails_cached] => )
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The Word on the Slopes

SIA Snow Show named one of 2013 Trade Show News Network’s Top 250 Trade Shows in the United States Tarsus Group’s Trade Show News Network (TSNN) is pleased to announce… Read More »