Snow Sports Market Sales Reached $2.8 Billion on December 31st

On February 10th, The NPD Group and SIA released retail results showing the snow sports market up 2% to $2.8 billion through December 2014. Total market projections are based on… Read More »

2015 SIA Snow Show Gathered the Industry for an Inspiring Week Filled with Business Successes, Great Friends and High Fives

What a Show! We’re still reliving the fun and camaraderie as well as the ideas and inspiration we gained at the 2015 SIA Snow Show, and we hope you are… Read More »

Universal Sports Network Takes Snow Sports Enthusiasts Inside the Industry’s Largest Trade Show with 2015 SIA Snow Show

Premiering this Friday, February 20, 8P ET, Universal Sports Network presents 2015 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside… Read More »

Winners of the SIA Awards for Snow Industry Excellence Speak About Passion for the Industry and the Sport

Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from… Read More »

So many free Resources, So Little Time

With January behind us, your customers have (hopefully) hit the slopes and your shop is buzzing! Some might be planning that spring break getaway as we speak. Many free resources… Read More »

#FirstDayFaces from Learn to Ski & Snowboard

First Day Faces is a great way to show just how much fun skiing and snowboard really is! This great initiative from Learn to Ski and Snowboard Month encourages first… Read More »

Ali Levy’s Merchandising Tips: OGE Merchandiser profile – Liza Cannon

Being blessed with a great retail space that also comes with enviable spacious street facing window displays is sort of like winning the genetic lottery, if you like those tall,… Read More »

Snow Show Daily and the SIA/Show App are Your Keys to Reviewing the Show and Getting an Overview of Everything #SIA15

If you didn’t make it to the 2015 SIA Snow Show, or would like to get an overview of everything that happened on the Show floor, take some time to… Read More »

The Word on the Slopes

US Team Places Second at Alpine World Championships with Five Medals In Alpine skiing, nobody beats Team Austria. At this year’s FIS Alpine World Ski Championships, though, it was the… Read More »