SIA Winter Sports Industry Public Relations Program
SIA has developed an extensive public relations program to help heighten the awareness of winter sports and our member’s products with the end goal of increasing product sales and participation; getting more people on snow, more often.
SIA develops PR programs, events and tools that are designed to help you, our member, promote your products and services to media, consumers and retailers.
The overall public relations program includes initiatives and events which foster relationships with large circulation consumer-based media outlets both within and outside the snow sports industry.
Some of these include:
- SIA Summer Snowdown
- Aspen Fashion Week
- Supplier Dashboard
- VIP Media Trips
- Regional Media Briefings
- Public Relations Consulting
- Press Release Posting: SIA members can send their press releases to Todd Walton at TWalton@snowsports.org to be posted on the SIA website
- Media Outreach: Attendance at the SIA Snow Show and more
SIA continues to develop innovative programs under the scope of public relations to help promote winter sports and your products.For more details, contact Todd Walton at TWalton@snowsports.org, 435-657-5145 or Mfa Ltd., SIA’s PR Agency, at SIA@mfaltd.com, 212-528-1691.