Join SIA

Become a part of the most trusted resource in snow sports.

Industry Sales Reps are a vital part of the industry. Become more of an asset to your retailer by being an educator and a data expert with the help of SIA. Your role in the snow sports industry is crucial to the growth of our market.

QUALIFICATIONS: Snow Sports Supporting Industry Sales Reps must be a member of one of the winter sports rep associations (EWSRA, MRA, MWSRA, NEWSR, SWRA, WWSRA), rep for at least one current exhibiting member of SIA and must be located in the United States or Canada.L earn more about SIA and how we are your Partner, Resource and Advocate.

Learn more about SIA and how we are your Partner, Resource and Advocate.

SIA Membership is a mandatory first step.

Make the most of what SIA has to offer, including these benefits:

"SIA has done a great job creating a venue for retailers and suppliers to interact. It enhances the efficiency of both entities by providing a forum in which to do business." Tom Blair Sales Rep, Atomic, Descente, Ripzone, Leki, Neve Zero, and Zeal

"The Show is an efficient way to connect the industry. Buyers, sales reps, and suppliers all have the opportunity to be in one place, meet, connect on a personal level..." Tim Parker Sales Rep, Rossignol

"The value of the SIA is very high. We need to have an organization that helps and leads all of us in a positive direction. SIA has been there since the beginning and we all need to support it." Michael Day Sales Rep, Scott

SIA Industry Research Icon Research

Maximize Your Competitive Advantage
with free access to extensive industry research on the latest market trends and hidden opportunities.

sia-member-benefit-products-services-discounts-icon Products/Services/Discounts

Improve Your Bottom Line
with substantial discounts on FedEx shipping, freight, car rentals, booth warehousing and more, including exclusive package exhibit booths.

SIA Member Benefit Resources Icon Resources

Marketing Your Brand and Product
through free access to comprehensive media databases, our SIA directory, and public relations assistance that will help you significantly increase visibility and sales potential.

SIA Member Benefit Consumer Initiatives Icon Consumer Initiatives

Increasing Participation in Snow Sports
as a non-profit trade association, the revenue generated through membership dues and the trade show are reinvested into the snow sports industry through programs and initiatives to increases sales and participation.

sia-snow-show-icon Snow Show

Tell Your Brand Story
by exhibiting or attending the SIA Snow Show. For members only. This is your chance to connect with over 80% of the retail buying power in snow sports and over 18,000 industry members.


Join Today and make SnowSports Industries America Your Association.

Please contact SIA's Membership Department with questions,