SIA's Market Research Department measures wholesale and retail sales volumes, trends, shifting market shares and public/industry opinion. These reports give members the information they need to make strategic decisions for planning, product development, P&L analysis, market development and forecasting. In conjunction with the market research firm Leisure Trends Group, SIA reports monthly retail sales during the season (August through March) through the Retail Audit. Members receive the benefits of SIA's in-depth research at a fraction of the cost of doing it themselves, and at much lower costs than for-profit research companies charge. For details on SIA's research and surveys, contact Kelly Davis, SIA's market research manager, kdavis@snowsports.org.
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2008 SIA Intelligence Report
SIA presents the 2008 Intelligence Reports – a compilation of all major research on the snow sports industry. These reports provides valuable insight into retail sales and participation trends, demographics for the snow sports market, weather, and more in the snow sports industry. The reports cover these retail channels: snow sports specialty shops, chain stores, the Internet, and for the first time, the 2008 reports include details on eBay sales.
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inSight™ v 6.0
Designed to be The Ultimate Database & Sales Management Tool for the snow sports industry. inSight shows all the relevant industry data that measures snow sports. See industry stats and data at national and state levels like never before. Incorporate your sales territories and customers to begin making informed decisions quickly.
Click here to get all the details
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Retail Audit Report
Leisure Trends Group and SIA reports retail sales in six periods during the season. The data is gathered by accessing actual point-of-sale transactions from a geographically balanced national sample of over 1,000 independent specialty and sporting good chain retail storefronts.
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Executive Market Summary
The EMS report provides a summary of the entire snow sports marketplace monthly during the season; presenting "The Big-Picture" of the snow sports industry through six reports yearly for August-October, November, December, January, February and March (provided as Adobe Acrobat files).
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Retail Audit - Top Line Report
Published six times a season, August - March, this report monitors retail sales trends in six categories including units, dollars, average retail selling price and inventory levels, while presenting the overall status of the industry.
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Retail Audit - Brand Share Report
Published six times a season, August - March, this report monitors brand and model share sales movement in over 30 individual product categories.
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Retail Marketplace Analysis
Is Your Retail Shop Ahead of the Curve? How do your margins on snow sports products compare to the average?
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Growing The Snow Sports Industry
Written by Sergio Zyman and Rob Smith, this definitive tool for the snow sports industry serves as a detailed marketing analysis and strategy plan for breaking down the barriers to increase participation in snow sports.
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Market Trend Analysis
Published once a year, SIA focuses on a specific category opportunity that will give the industry precise insight into emerging growth trends. Detailed metrics and consumer developments are concisely presented.
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Data Contact Information
Data Contact Information
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