Retail Audit Report

Members receive the benefits of SIA's in-depth research at a fraction of the cost of doing it themselves, and at much lower costs than for-profit research companies charge. In conjunction with the market research firm, Leisure Trends Group, SIA reports retail sales in six periods during the season (August through March) in the Retail Audit. Leisure Trends is a full-service consumer research and consulting company specializing in leisure, sports, hospitality, entertainment and retail tracking research.

The Retail Audit covers five categories and a total of 36 product segments. These include:

• Ski
• Snowboard
• Nordic Equipment
• Apparel
• Accessories

The data is gathered by accessing actual point-of-sale transactions from a geographically balanced national sample of over 1,000 independent specialty and sporting good chain retail storefronts. The Retail Audit covers the five categories and a total of 36 product segments. The research package for the Retail Audit is comprised of distinct reports which are available electronically: Executive Market Summary, Retail Audit-Top Line, Retail Audit-Brand Share.

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