Research & Surveys

Industry-wide snow sports research in one convenient place.

As a non-profit, member-owned trade association, SIA's goal is to help your business thrive on its own and as part of the larger industry. As a membership organization, your dues help subsidize the exclusive research we produce making the data available for free, or at significantly reduced pricing.

Featured Research

Snow Sports Marketing Intelligence Report

SIA Snow Sports Data

State of the Industry Videos

Snow Sports Market Intelligence Reports

The Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season--everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline. Read More.

SIA Snow Sports data produced by The NPD Group – Sports and Leisure Trends

SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar level. SIA Members get free access to the Executive Market Summaries offering Topline Data and significantly reduced member rates for Brand Share Data. Read More.

State of the Industry Videos

The snow sports retail market finished the 2013/2014 season with $3.6 billion in sales. This season was defined by extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation. Read more.


Growing The Snow Sports Industry

  • Tips to break down industry barriers to grow participation.
  • Measures current consumer behaviors and trends.
  • FREE report.

Rental Equipment Survey

  • Detailed information about over 200 operations, their customers and the equipment they carry.
  • Contains a list of over 150 qualified rental equipment leads with contract information.
  • FREE to SIA Members.

Snow Sports Executive Market Summary

  • Big Picture of the snow sports industry.
  • Seven reports annually reporting on sales and trends from August – March.

SIA Backcountry Retail Kit

  • Everything you need to best understand your backcountry consumer and how to educate them to make informed decisions on and off the mountain.
  • FREE report.

SIA Sales & Orders Surveys

  • Confidential data, on shipments from suppliers and orders from retailers that gives a full perspective on what is going on in the market.
  • Data is published only in the categories which the majority of manufacturing companies participate (70%+ of the market share).
  • Only available to SIA member companies who submit data; no brand data is ever released.

Snow Sports Consumer Profiles

  • Reports to best understand your consumer by generation.
  • Reports on Gen Z, Gen X & Baby Boomers coming soon.

Snow Sports Insiders

  • Online survey tool hosted on
  • Survey results allow SIA Research to analyze behaviors, attitudes and perceptions of snow sports participants.
  • Members are pre-recruited US residents, 16 years or older.

Snow Sports Participant Study

  • Study comes from a partnership with the Physical Activity Council.
  • Overview of participation of 117 different sports and activities with a focus on the six primary snow sports.
  • Total participants, income, education, age and more.

Snow Sports Brand Share Reports

  • Paid subscription that offers comprehensive data for 6 categories and 36 product segments.
  • Data is delivered on a monthly basis (August – March) into a dynamic portal.
  • Views including: unit and dollar sales, inventories, sell-through, average cost, margins and more.

Uniform Survey

  • Measures trends in uniform purchases.
  • Provides uniform suppliers and reps with contact information for individual resort buyers.
  • Data from over 200 resorts.


Kelly Davis
Research Director

Kyle Kennedy
Director of Member Services

For more information of SIA Research, please contact SIA's Research Director, Kelly Davis, or your SIA Marketing and Sales Manager.