Industry-wide snow sports research in one convenient place.
As a non-profit, member-owned trade association, SIA's goal is to help your business thrive on its own and as part of the larger industry. As a membership organization, your dues help subsidize the exclusive research we produce making the data available for free, or at significantly reduced pricing.
Snow Sports Market Intelligence Reports
The Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season--everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline. Read More.
SIA Snow Sports data produced by The NPD Group – Sports and Leisure Trends
SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar level. SIA Members get free access to the Executive Market Summaries offering Topline Data and significantly reduced member rates for Brand Share Data. Read More.
State of the Industry Videos
The snow sports retail market finished the 2013/2014 season with $3.6 billion in sales. This season was defined by extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation. Read more.
SIA Sales & Orders Surveys
- Confidential data, on shipments from suppliers and orders from retailers that gives a full perspective on what is going on in the market.
- Data is published only in the categories which the majority of manufacturing companies participate (70%+ of the market share).
- Only available to SIA member companies who submit data; no brand data is ever released.
For more information of SIA Research, please contact SIA's Research Director, Kelly Davis, or your SIA Marketing and Sales Manager.