Current Snow Sports Growth Programs

Current SIA SnowSports Growth Programs

Bring a Friend

Bring a Friend is a way for friends and family members to share their love of skiing and snowboarding with others by helping them sign up for lessons from professional instructors. No one wants to ski or snowboard alone. The best way to learn or improve is to take lessons from a pro.
Learn to Ski and Snowboard month.

Link to Bring a Friend


Passport and Snowpass Programs

Passport and Snow Pass programs in several states offer programs for 4th, 5th and 6th graders and their families to get discounted lessons, equipment rentals and lift tickets to get kids started on the slopes. Each state program is slightly different, but all are effective in getting kids and their families skiing and snowboarding.

Reports on the Impacts and Effectiveness of Passport and Snowpass Programs (see attached)

New York


World Snowboard Day

World Snowboard Day is a one day event which offers the opportunity to discover, for free, snowboarding as a sport and culture across the world’s summits . The 8th edition of WSD will take place on December 22nd, 2013 , and will once again bring together all the key players of the international snowboard scene: federations, brands, schools, snow resorts, shops, clubs, associations, and riders.

Link to World Snowboard Day


Chill Foundation

Chill's core youth development program revolves around a six-week curriculum that uses snowboarding to teach life skills and increase self-esteem in participants, at-risk and underserved youth between the ages of 10-18. Our six weekly themes; patience, persistence, responsibility, courage, respect, and pride, provide a framework for learning and personal growth. We use our time on the ride up to the mountain to introduce the weekly theme through an activity, and reinforce the concept during our time on the mountain. This structure allows participants to make meaningful connections to the curriculum while experiencing the innate joy of snowboarding.

Link to Chill Foundation


Winter Trails

Winter Trails is a free one day event where people new to snow sports can try snowshoeing and/or cross country skiing. Simple events and demos are happening on Saturday, January 10, 2015 at many locations around the country and will help you discover the great fitness and social benefits of these easy to learn winter sports.

Link to Winter Trails


SOS Outreach

SOS Outreach is a youth development nonprofit that fosters self-confidence, leadership skills, and positive decision making in underserved youth. SOS programs are unique in their use of adventure sports to engage participants for future success.

Link to SOS Outreach


Burton Riglet Parks

Kids snowboarding has never been easier. The environment created by the Riglet park is magic and it's been said that it's safe, it's fun, and it's working. Coaches, resorts, and families are finding all kinds of success getting kids on snowboards as soon as they can maintain a little balance. And with the Riglet Reel tow cable and a few mellow snow features like rollers and berms, kids are discovering the sensation of riding on their own.

Link to Riglet


Burton Snowboard Academy

In partnership with Burton Snowboards, Northstar California is pleased to offer the Burton Snowboard Academy – a first-of-its-kind learning program designed to welcome new riders to the sport, encourage the progression of those already in the sport, and provide a customized experience built around an entirely new terrain-based teaching methodology

Link to the Snowboard Academy

Consumer Trend Reports & Surveys

Downhill Consumer Intelligence Project