SIA Executive Summary Research to Date
A thorough examination of the past three decades of snow sports data uncovered a remarkably static snow sports market. This historic data showed no steep declines in either sales or the participant base that could not be explained primarily by weather. We found past snow sports research efforts, and the findings stemming from that research to be extremely, but appropriately similar over the past 35 years. Based on this review of long term trends in the snow sports market, it’s clear that future efforts to grow snow sports must break old paradigms in order to have significant impacts.