SIA Sales and Orders Surveys
SIA Sales and Orders Surveys are conducted by Sports Marketing Surveys USA, with data submitted by participating SIA Member companies.
Information is collected and coded by a CPA firm and is strictly confidential. No brand data is ever released. These Surveys are only available to SIA companies that submit data. Data is published only in the categories which the majority of manufacturing companies participate (at least 70% market share).
SIA Sales Survey
The SIA Sales Survey, issued in May, reports on unit and dollar shipments from suppliers to retailers for the 12-month period through March 31. It also includes discounted net wholesale dollars, discounted dollars per unit, gross wholesale dollars, and wholesale dollars by unit for all price points.
To download the Sales Survey forms click here and choose “Save.”
SIA Orders Survey
The SIA Orders Survey, issued in July, reports on unit and dollar pre-season orders taken from retailers for shipment into the market for next season. It also includes discounted net wholesale dollars, discounted dollars per unit, gross wholesale dollars, and wholesale dollars by unit for all price points.
To download the Orders Survey forms click here and choose “Save.”
The following categories are represented in the sales and orders surveys, with data from men’s, women’s and junior categories reported when available.
How Can I Use It?
Use this data to measure your company’s performance in the wholesale market. Knowing which products sold, what’s being re-ordered and what isn’t, will help you understand where the market is going so your company can be the first to get there.