SIA Snow Sports Participant Study

SIA Snow Sports Participant Study

For the past five seasons, SIA has been working with six other major governing bodies and trade associations in the sports, fitness, outdoor, and leisure industries to form a research partnership- The Physical Activity Council (PAC).

The goal of the partnership is to identify key trends in sports, fitness, and recreation participation in the USA. An overview of participation in 117 different sports and leisure activities in the U.S. is available now! Copies of the Sports, Fitness, and Recreation Participation Overview (2014 edition) can be downloaded from www.PhysicalActivityCouncil.com.

The result is the Snow Sports Participant Study, a highly detailed account of 117 different activities including the following winter sports:

  • Alpine Skiing
  • Telemark Skiing
  • Freeskiing
  • Snowboarding
  • Snowshoeing
  • Nordic Skiing

Nineteen million Americans were active in snow sports during the 2013/2014 season. Understanding who purchases snow sports products and heads to the slopes and the trails is critical to understanding the snow sports marketplace.

The study includes:

  • Overall headcounts
  • Cross-over activities including 117 sports and leisure activities
  • Geographic density
  • Income, Education, Age
  • Frequency of participation, and more.

How Can I Utilize the SIA Snow Sports Participant Study?

Use this data to really get to know your customers--how many, how educated, how much income they earn, where they live--so you can deliver the products and product marketing they are looking for. Consumers in the snow sports market have demands, and the more you can learn about your potential customers, the better equipped you are to meet those demands.

If you want to know the snow sports participant then this study is the place to start. Get all of your detailed demographic information here. Available via email as a PDF file. Contact Kelly Davis at 435-657-5155 or KDavis@snowsports.org, with any questions.

This study is FREE to SIA Members*. Non-members may purchase the study for $899.

*Call for details.

 

SIA Snow Sports Participant Study

SIA Snow Sports Participant Study

SIA Snow Sports Participant Study

SIA Snow Sports Participant Study