Snow Sports Brand Share Reports

Snow Sports Brand Share ReportsNPD Logo

SIA and The NPD Group – Sports and Leisure Trends have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar sale.

Many business situations call for a deeper level of market data that measures sales at the brand and model level. SIA’s Snow Sports data subscription produce by the NPD Group – Sports and Leisure Trends, provides this level of data for six categories and a total of 36 product segments, including those below. Subscribers can view sales in dollars and in units, inventories, sell-through, average cost, average price, and margins for sales in specialty shops, online, and in chain stores. The data is delivered to a dynamic portal on a monthly basis, six times during the snow sports season. (August through March).

  • Alpine Equipment
  • Snowboard
  • Nordic Equipment
  • Apparel
  • Equipment Accessories
  • Apparel Accessories

How Can I Use It?

SIA’s Snow Sports Data gives SIA Members a competitive edge, whether you’re a supplier trying to design products with the attributes customers desire most, a rep keeping track of the velocity of sales in a particular category, or a retailer looking for the hottest selling product categories in freestyle snowboards, backcountry skis, insulated tops or hundreds of other detailed categories.

Click here to login to your research subscription*

You will need a User ID and Password assigned by SIA to view this information. Contact Kyle Kennedy at SIA for more information at 435-657-5157 or KKennedy@snowsports.org.

*Research subscriptions are a pay-to-access service available to members only.

System Requirements:

DecisionKey minimum requirements for Windows are:

  • Processor: 1 GHz or greater
  • Operating System: XP Professional, Vista, Windows 7 Professional (32), Windows 7 Professional (64)
  • Memory: 2 GB or greater
  • Screen Resolution: 1024×768 minimum
  • Browsers:
    • Internet Explorer 7
    • Internet Explorer 8 *
    • Internet Explorer 9 *
    • Firefox 3.6 or higher * ( If you are experiencing timeout issues when using Firefox, click here for instructions on how to increase the time before a timeout message displays.)
    • Google Chrome 14.0 or higher

Note:   Internet Explorer 6 is not supported.

  • The supported Microsoft Office products are: Office 2003, 2007, 2010

DecisionKey minimum requirements for Macintosh are:

  • Processor: 1 GHz or greater
  • Operating System: Mac OS X
  • Memory: 2 GB or greater
  • Screen Resolution: 1024×768 or higher
  • Browsers:
    • Firefox 8.0 or higher *
    • Safari 5.0 or higher *
    • Google Chrome 11 or higher
  • The supported Microsoft Office products are: Office for MAC 2008, 2011

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© 2015 “This report is the property of SnowSports Industries America, Incorporated (“SIA”), including all copyrights. All rights reserved. Use, reproduction or distribution in whole or in part by any means, including electronically, without prior written authorization of the copyright owner is strictly prohibited and is illegal (17 U.S.C. §501, et seq.). A monetary reward is provided to persons who provide conclusive evidence of illegal photocopying of this publication or transmission via facsimile. SIA members may use this report for internal business purposes.

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