Snow Sports Fact Sheet

2015 SIA Snow Sports Fact Sheet

Following is the 2015 SIA Snow Sports Fact Sheet.

These are statistics from SnowSports Industries America (SIA) and other sources.

If you need more information than is provided in this basic version, the SIA Snow Sports Market Intelligence Report is the source. The Snow Sports Market Intelligence Report is a more detailed report that paints a great overall picture of the snow sports industry with facts on participation, retail sales and resorts.  The 2015 Snow Sports Participant Study will be released this fall. If you are looking for more information, please contact Kelly Davis at KDavis@snowsports.org.


Total Number of Snow Sports Participants

 

Season

2014/2015

2013/2014

2012/2013

2011/2012

2010/2011

2009/2010

Alpine

9,378,000

9,004,000

8,243,000

10,201,000

11,504,000

10,919,000

Snowboarding

7,676,000

7,339,000

7,351,000

7,579,000

8,196,000

7,421,000

Freeski

4,464,000

4,361,000

5,357,000

3,641,000

3,647,000

2,950,000

Cross Country

4,146,000

4,291,000

3,307,000

4,318,000

4,530,000

4,157,000

Source: Physical Activity Council – 2014/2015 SIA SnowSports Participation Report. These figures represent participants who are 6+ years old and participated in a sport at least once during the given season.


Gender of Skiers and Snowboarders – 2014/15 Season

Gender

Male

Female

Alpine

58.8%

41.5%

Snowboard

61.5%

38.4%

Freeski

59.1%

40.9%

Cross Country

53.5%

46.5%

Source: Physical Activity Council – 2014/15 SIA SnowSports Participation Report.


Age of Skiers and Snowboarders – 2014/15 Season

Age

6-12

13-17

18-24

25-34

35-44

45-54

55-64

65+

Alpine

14.6%

10.1%

12.5%

24.6%

18.9%

12.1%

4.9%

2.3%

Snowboard

14.7%

13.8%

18.8%

28.2%

15.6%

6.8%

1.8%

.3%

Cross Country

8.9%

8.8%

12.8%

29.4%

18.6%

19.2%

9.0%

3.4%

Source: Physical Activity Council – 2014/15 SIA SnowSports Participation Report


Total Number of U.S. Skier-Visits (In Millions)

Season

2014/15

2013/14

2012/13

2011/12

2010/11

2009/10

2008/09

2007/08

2006/07

2005/06

2004/05

2003/04

2002/03

2001/02

Northeast

13.3

13.4

13.3

11.0

13.9

13.4

13.7

14.3

11.8

12.5

13.7

12.9

14.0

12.2

Southeast

5.7

5.8

5.2

4.4

5.8

6.0

5.7

5.2

4.9

5.8

5.5

5.6

5.8

5.0

Midwest

7.0

7.7

7.1

6.4

7.8

7.7

7.2

8.1

7.2

7.8

7.5

7.8

8.1

7.0

Rockies

20.7

21.1

19.5

19.1

20.9

20.4

20.0

21.3

20.8

20.7

19.6

18.9

18.7

18.1

Pacific

7.0

8.5

11.6

10.0

12.2

12.3

10.7

11.6

10.3

12.0

10.6

11.0

11.0

12.1

Total

53.6

56.5

56.6

51.0

60.5

59.8

57.4

60.5

55.1

58.9

56.9

57.6

57.6

54.4

Source: National Ski Areas Association (NSAA) Kottke National End of Season Survey 2014/15: Final Report.  The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area’s facility.


Products Purchased Through All Channels (Specialty Stores, Chain and Online Channels Combined)

Season Equipment1 Outerwear2 Apparel Accessories3 Equipment Accessories4 Total
2014/15 $817,944,498 $1,758,550,608 $726,929,009 $507,888,815 $4,505,686,719
2013/14 $882,624,905 $1,608,611,837 $685,339,876 $516,189,753 $4,426,308,229
2012/13 $865,169,703 $1,501,021,910 $589,955,804 $464,169,576 $4,052,040,707
2011/12 $882,193,885 $1,423,778,950 $545,880,919 $442,855,511 $3,926,072,305

Source: SIA Snow Retail Data, produced by the NPD Group, Sports and Leisure Trends Division


Products Purchased At Snow Sports Specialty Stores

Season Equipment1 Outerwear2 Apparel Accessories3 Equipment Accessories4 Total
2014/15 $600,042,701 $720,494,745 $353,258,355 $261,938,703 $2,350,897,737
2013/14 $658,714,284 $686,020,022 $356,072,986 $279,573,525 $2,447,718,251
2012/13 $620,751,204 $630,429,884 $296,558,219 $247,157,417 $2,175,021,104
2011/12 $649,190,364 $642,445,886 $279,574,703 $243,426,858 $2,190,086,810

Source: SIA Snow Retail Data, produced by the NPD Group, Sports and Leisure Trends Division


Products Purchased At Chain Stores

Season Equipment1 Outerwear2 Apparel Accessories3 Equipment Accessories4 Total
2014/15 $60,652,053 $505,765,698 $267,909,239 $125,230,112 $1,157,726,737
2013/14 $57,499,243 $440,527,929 $229,474,657 $111,044,381 $1,022,136,993
2012/13 $59,798,155 $432,786,444 $209,640,085 $110,512,139 $993,565,193
2011/12 $67,644,544 $408,384,445 $188,855,438 $100,701,476 $952,487,530

Source: SIA Snow Retail Data, produced by the NPD Group, Sports and Leisure Trends Division


Products Purchased Online

Season Equipment1 Outerwear2 Apparel Accessories3 Equipment Accessories4 Total
2014/15 $175,808,290 $532,290,165 $105,761,414 $120,720,000 $997,062,248
2013/14 $183,621,264 $482,063,886 $99,792,231 $125,571,844 $956,452,977
2012/13 $184,620,344 $437,805,582 $83,757,501 $109,426,563 $883,454,411
2011/12 $165,358,967 $372,948,619 $77,450,478 $101,963,811 $783,497,961

Source: SIA Snow Retail Data, produced by the NPD Group, Sports and Leisure Trends Division


Selected Product Sales Trends at All Snow Sports Retail Shops

Total now sports market sales totaled $4.5B for the 2014/2015 season, up 2% compared to the 2013/2014 season. Overall, categories including outerwear, hand wear, base layer, snow boots, and headwear sold very well this season.

Outerwear sales including insulated, shell, soft shell and fleece tops and bottoms were up 9% to $1.8B

Selected apparel accessories sales including total headwear, hand wear and base layer sales increased 5% to $556 million through March. Headwear sales increased to 4% to $150M, hand wear sales were up 6% to $255M, and base layer sales grew 6% to $151M.  In fact, all apparel sales bring in nearly 60% of all dollars sold in the snow sports market.

Digital cameras continued a sharp upward trend with $55M in sales, up 10% compared to the 2013/2014 season, with doubled sales in the past 4 seasons.

Sales of women’s specific products were up 4% in dollars sold to $1.4 billion (31% of total sales) through February this season. Women’s AT/Randonee equipment sales increased 87% overall to $2.2M. AT ski sales to women increased 329% to $931K and AT boot sales to women increased 34% to $1.3M.

Total snowboard equipment sales were down 4% to $256 million.  Lack of snow in the west impacted snowboard equipment sales across all ages, genders, and distribution channels this season. Women’s specific snowboard equipment sales accounted for 20% of all snowboard equipment dollars sold.

Sales of alpine equipment were down 9% overall in dollars sold to $525M and down 9% in units sold. All alpine ski sales peaked in December when 160,648 units were sold, up 2% compared to December 2013.  A notable trend were the sales of flat skis were increasing as the season wore on, in fact sales in November, December, January and February all surpassed sales for those months during the 2013/2014 season.

A significant trend we are seeing in the Nordic equipment data is the bundling of skis and bindings sold as systems in the retail and wholesale markets. Wholesale sales of Nordic equipment were up by double digits this season.

Source: SIA Snow Retail Data, produced by the NPD Group - 2014-15

 


1 Equipment includes Alpine, Nordic, AT, Telemark and Snowboard Equipment

2 Outerwear includes insulated shell, softshell, shell and fleece

3 Apparel Accessories include winter boots, socks, handwear, headwear and baselayer

4 Equipment Accessories include helmets, goggles, sunglasses, cameras and camera accessories, auto racks, equipment bags, technical packs, snow protective pads, snowshoes, and backcountry accessories.

 

- SIA -

For general snow sports research inquiries, please contact Kelly Davis at KDavis@snowsports.org or (435) 657-5155. Media questions should be directed to SIA's PR Agency, Mfa Ltd. at SIA@mfaltd.com or 212-528-1691. SnowSports Industries America (SIA) is a not-for-profit trade association whereby competing on-snow product suppliers magnify their power, by working together, for the development of the on-snow sports industry. For more information, check out Snowsports.org. For more information on the SIA Snow Show, visit SIAsnowshow.com.