Snow Sports Fact Sheet

2015 SIA Snow Sports Fact Sheet

Following is the 2015 SIA Snow Sports Fact Sheet.

These are statistics from SnowSports Industries America (SIA) and other sources.

If you need more information than is provided in this basic version, the SIA Snow Sports Market Intelligence Report is the source. The Snow Sports Market Intelligence Report is a more detailed report that paints a great overall picture of the snow sports industry with facts on participation, retail sales and resorts.  The 2015 Snow Sports Participant Study will be released this fall. If you are looking for more information, please contact Emily Rees at ERees@snowsports.org.


Total Number of Snow Sports Participants

 

Season

2013/2014

2012/2013

2011/2012

2010/2011

2009/2010

Alpine

9,004,000

8,243,000

10,201,000

11,504,000

10,919,000

Snowboarding

7,339,000

7,351,000

7,579,000

8,196,000

7,421,000

Cross Country

4,291,000

3,307,000

4,318,000

4,530,000

4,157,000

Source: Physical Activity Council – 2013/2014 SIA SnowSports Participation Report. These figures represent participants who are 6+ years old and participated in a sport at least once during the given season.


Gender of Skiers and Snowboarders – 2013/14 Season

Gender

Male

Female

Alpine

59%

41%

Snowboard

63%

37%

Cross Country

56%

44%

Source: Physical Activity Council – 2013/14 SIA SnowSports Participation Report.


Age of Skiers and Snowboarders – 2013/14 Season

Age

6-12

13-17

18-24

25-34

35-44

45-54

55-64

65+

Alpine

13.0%

10.0%

14.1%

23.8%

18.5%

13.9%

4.8%

2.0%

Snowboard

11.9%

13.8%

22.2%

28.2%

15.5%

6.6%

1.3%

.5%

Cross Country

7.1%

8.7%

14.0%

27.2%

18.3%

12.4%

9.0%

3.4%

Source: Physical Activity Council – 2013/14 SIA SnowSports Participation Report


Total Number of U.S. Skier-Visits (In Millions)

Season

2013/14

2012/13

2011/12

2010/11

2009/10

2008/09

2007/08

2006/07

2005/06

2004/05

2003/04

2002/03

2001/02

Northeast

13.4

13.3

11.0

13.9

13.4

13.7

14.3

11.8

12.5

13.7

12.9

14.0

12.2

Southeast

5.8

5.2

4.4

5.8

6.0

5.7

5.2

4.9

5.8

5.5

5.6

5.8

5.0

Midwest

7.7

7.1

6.4

7.8

7.7

7.2

8.1

7.2

7.8

7.5

7.8

8.1

7.0

Rockies

21.1

19.5

19.1

20.9

20.4

20.0

21.3

20.8

20.7

19.6

18.9

18.7

18.1

Pacific

8.5

11.6

10.0

12.2

12.3

10.7

11.6

10.3

12.0

10.6

11.0

11.0

12.1

Total

56.5

56.6

51.0

60.5

59.8

57.4

60.5

55.1

58.9

56.9

57.6

57.6

54.4

Source: National Ski Areas Association (NSAA) Kottke National End of Season Survey 2013/14: Final Report.  The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area’s facility.


Products Purchased at Snow Sports Specialty Stores

Season

2013/14

2012/13

2011/12

2010/11

2009/10

2008/09

2007/08

2006/07

2005/06

2004/05

Apparel

$615,978,266 (31%)

$603,392,631 (34%)

$619,674,283 (34%)

$631,484,569 (31.3%)

$582,547,354 (32.8%)

$598,726,870 (35.1%)

$664,251,136 (35.8%)

$622,598,729 (35.1%)

$579,172,886 (32%)

$546,487,808 (32%)

Equipment

$618,874,381 (32%)

$565,042,091 (32%)

$608,374,511 (33%)

$652,994,205 (32.4%)

$561,816,248 (31.6%)

$523,832,218 (30.7%)

$563,733,716 (30.4%)

$563,622,139 (31.8%)

$617,690,007 (36%)

$622,995,217 (36%)

Accessories

$736,434,172 (37%)

$615,337,671 (34%)

$594,944,715 (33%)

$733,501,741 (36.3%)

$632,370,255 (35.6%)

$585,355,794 (34.2%)

$624,826,402 (33.7%)

$586,422,337 (33%)

$599,325,160 (32%)

$562,564,919 (32%)

Total

$1,971,286,820 (100%)

$1,783,772,393 (100%)

$1,822,993,508 (100%)

$2,017,980,515 (100%)

$1,776,733,856 (100%)

$1,707,914,882 (100%)

$1,852,811,254 (100%)

$1,772,643,206 (100%)

$1,796,188,053 (100%)

$1,732,047,944 (100%)

Source: SIA SnowSports RetailTRAK - August 1 to March 31 – 2004-05 to 2013-14


Products Purchased Online

Season

2013/14

% of online market

2012/13

% of online market

2011/12

% of online market

2010/11

% of online market

2009/10

% of online market

2008/09

% of online market

2007/08

% of online market

Apparel

$424,456,172

49%

$384,643,246

51%

$354,966,112

51%

$325,164,341

49.8%

$298,729,338

50%

$278,791,332

51%

$258,847,926

53%

Equipment

$188,857,960

22%

$165,919,768

22%

$152,428,225

22%

$140,526,198

21.5%

$132,439,566

22.2%

$115,219,427

21%

$113,166,387

23%

Accessories

 

$254,055,766

29%

$199,682,197

27%

$187,575,527

27%

$186,524,403

28.6%

$166,220,158

27.8%

$152,503,267

28%

$119,732,372

24%

Total

$867,369,898

100%

$750,245,211

100%

$694,969,864

100%

$652,214,942

100%

$597,389,063

100%

$546,514,025

100%

$491,746,685

100%

Source: SIA SnowSports RetailTRAK - August 1 to March 31 – 2007-08 to 2013-14


Selected Product Sales Trends at All Snow Sports Retail Shops

  • Alpine Touring/Randonee equipment sales increased 8 percent in dollars sold and 8 percent in units sold. Lack of snow in the Sierras likely stalled backcountry equipment sales in California, which houses many of the popular areas for backcountry skiing and snowboarding.
  • Sales of Alpine/AT boots, defined as alpine DIN boots that can be converted to an AT/Touring sole for Backcountry use, may be one of hottest items in the alpine market. Sales of alpine/AT boots are up 27 percent in units sold to 93,000 units sold, and up 21 percent in dollars sold to $37 million. Alpine/AT boots make up nearly 16 percent of dollars sold and 12 percent of units sold in the alpine boot market so far this season.
  • Women are getting prepped to hit the trails. Sales of women’s specific cross country equipment increased 32 percent in units sold and 28 percent in dollars sold to over $6 million. Overall, Nordic equipment sales bounced back this season and finished up 15 percent in units sold and up 14 percent in dollars sold to $41 million.
    More girls bought snowboard equipment this year; junior girls snowboarding equipment sales grew 37 percent in units sold and 36 percent in dollars sold. Overall, snowboard equipment sales are flat in dollars sold to $256 million.
  • Backcountry accessories sales including beacons, probes and shovels increased 12 percent in units and dollars sold.
  • Sales of protective gear including pads, wrist guards and general impact gear increased 16 percent in units sold and 24 percent in dollars sold. Higher demand means sales at higher prices and higher margins. In fact, margins on protective gear increased 28 percent from 42.6 percent in 2012/2013 to 54.5 percent in 2013/2014.
  • Action cameras continue to be the single most popular accessory in the snow sports market right now. Sales of action cameras were up 10 percent in units sold to 121,000 cameras and up 20 percent in dollars sold to $41 million. Over 30 percent of action camera sales in snow sports channels were made in specialty shops.
  • Alpine insulated tops sales were up 13 percent in dollars sold to $529 million and up 8 percent in units to more than 3 million units sold.
  • Apparel accessories including gloves, baselayer, headwear, neck gaiters, etc. increased 7 percent in units sold and 11 percent in dollars sold to $664 million.

Source: SIA SnowSports RetailTRAK - August 1, 2013 to March 31, 2014

- SIA -

For general snow sports research inquiries, please contact Emily Rees at ERees@snowsports.org or 703-506-4218. Media questions should be directed to SIA's PR Consultant Lori Crabtree at LCrabtree@snowsports.org or 307-690-6427. SnowSports Industries America (SIA) is a not-for-profit trade association whereby competing on-snow product suppliers magnify their power, by working together, for the development of the on-snow sports industry. For more information, check out snowsports.org. For more information on the SIA Snow Show, visit siasnowshow.com.