Snow Sports Marketing Intelligence Report Resource

Snow Sports Market Intelligence Report

PowerPoint Presentation

Q: How many skis and snowboards were sold last season?
Q: What are the hottest trends in snow sports apparel for women?
Q: How many people snowboard in the U.S?
Q: How big is the Internet channel compared to specialty & chain store channels?

…..The SIA Intelligence Reports answers those questions and thousands more in these comprehensive reports on the industry. SIA publishes three reports that provide valuable insight into retail sales and participation trends, demographics for the snow sports market, weather and more. Includes retail sales channels of specialty, chain and Internet.

Table of Contents

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to see the table of contents for the Complete Industry Review version.

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This report is FREE to all SIA Members. To access, please contact Kelly Davis at
For Non SIA Members the price is $599.

What’s Included:

The Snow Sports Market Intelligence Report

The Snow Sports Market Intelligence Report – a detailed, all-inclusive report with valuable insight into retail sales and participation trends, weather and more. The report includes numbers of participants, detailed demographic data for the snow sports market, and participant psychographics. The report additionally covers unit sales and dollar sales by channels of specialty, chain and internet with data on inventories, and average prices for each of snow sport categories

The Category Chapters

The Category Chapters – The chapters of the Intelligence Market report available are:  Downhill Ski, Snowboard, Nordic, Backcountry, Apparel, Apparel Accessories and Equipment Accessories.

Additional Research:

  1. Downhill Consumer Intelligence Project Series
  2. Engaging Gen Y
  3. Rental Survey
  4. SIA Snows Sports Participant Study
  5. Uniform Survey

If you are interested in purchasing any of the additional research products please contact Kyle Kennedy,

Non-Member Orders:

Easy To Read & Use… The reports are perfect for anyone needing an unbiased, comprehensive review of the snow sports industry with current facts and historic information. The reports are ideal for:

  • Snow Sports Industry Sales & Marketing Professionals
  • Snow Sports Industry Executives
  • Snow Sports Industry Media
  • Entrepreneurs (writing a business plan or expanding to a new market)
  • Students
  • Investment Banks / Research companies
  • Marketing / Advertising companies
  • Schools


Every month we get dozens of calls and e-mail requests for research information from students of all types and at all levels of education. We cannot give you any information for free or help you write a report, but we can offer you a special low price, only $50. This is a tremendous value, considering the depth of the data we provide. To qualify for this price you must enter proof of being a current student. Click the blue “order now” button above and choose the student option to enable the special price. Then provide your current student info.


The reports are available to download minutes after payment is completed. You will receive an e-mail from “” which will contain: (1.) A link to download the report(s) and (2.) details on the transaction which will be your receipt of purchase. (There are no refunds) You will be sent a  PDF file. Note: if you don’t receive the e-mail, check your spam filter.

Questions and What’s Included

Please review the table of contents (above) if you have questions about what is, and is not included in the reports. Answers to two frequently-asked-questions are: there is no specific brand and company information at all in the reports. We DO include 2, 3 or in some cases 15+ years worth of historic data, to help with trending. There are no refunds and we will not sell just certain pages or sections. If you are uncomfortable using the “order here” button to purchase the report, please contact Kyle Kennedy,