Research Videos – State of the Industry
The 2014/15 season brought us a sampling of everything from snow to drought measuring in over $4.5 billion in retail sales, up 2% compared to the 2013/14 season. Find out the wins of last season and what we have in store for 2015/16 with the strongest El Nino on record headed our way. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation.
Take a peek at the highs and lows of the 2014/15 season, resulting in $4.5B in sales.
Ski State of the Industry
Despite the less ideal snow and weather conditions across the country, the number of ski participants remained stable at 11.7M downhill skiers, up 500K from the 2013/2014 season.
he majority of alpine skiers fall between the ages of 18 and 44. Overall Alpine equipment sales ended the season with $525M dollars in sales and 2.1M units sold.
Did you know that 68% of freeskiers are younger than 35 years old?
Snowboard State of the Industry
The participant base in snowboard grew from 7.3M to 7.7M with 16% growth in the 17 and under age group for both boys and girls.
Snowboard Equipment sales finished the season with $265M dollars sold , down 4% compared to the 2013/2014 season.
Did you know that 1 in 4 snowboarders live in a state bordered by the Pacific ocean?
Cross Country State of the Industry
Nordic had a great season bringing out 4M participants to the trails. Cross country skiing has the highest level of gender equality of any snow sports discipline with a 53% male and 47% female split. Nordic equipment sales finished the 2014/2015 season with a total of $72M dollars sold, down 5% compared to the 2013/2014 season with snow sport specialty shop inventories up by 26%.
Did you know that nearly 1 in 5 cross country skiers has post-graduate education?