Archives – Research Videos

Archives – Research Videos
State of the Industry

2012/2013 Season:

The 2012/2013 snow sports season was a recovery year that started out slow and finished out strong with snow falling well into the spring in various parts of the country. $3.4B later with record sales in January 2013, the industry still has a lot of questions. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation.

SIA research has released the third annual State of the Industry Video as well as category-specific videos for alpine skiing, Nordic skiing and snowboarding.  Let’s take closer look at the numbers.


Alpine

Building on last season’s trends, Reverse and Mixed Camber ski sales are still red hot – more than half of all skis sold this season were reverse or mixed camber models. Check out the full Alpine State of the Industry from 2012/2013.


Snowboard

Snowboard appeals to a younger demographic with 80% of all snowboarders under 34. These young riders pose a challenge to the industry with a different way of thinking about snowboarding than their predecessors.  Check out the full Snowboard State of the Industry from 2012/2013.


Nordic

Late snow really drove Nordic equipment sales. SIA gives an overview from 2012/2013 for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior and snow. Check out the full Nordic State of the Industry form 2012/2013.


2011/2012 Season:

In stark contrast to the 2010/2011 year, last season may go down as one of the toughest on record. Take a look at the sales, participation stats, trends and weather predictions from 2011/2012 all to find the answers to, what did we learn from last year? Let’s start with the numbers.


Alpine

As we look back at one of the toughest seasons on record, SIA gives a research overview from 2011/2012 for the alpine ski, apparel and accessory categories with retail data, consumer behavior and weather analysis.


Snowboard

The 2011/2012 season left riders disappointed but hungry for good snow. Take a look back at last season to find what we learned and we we go from here. SIA Research presents the retail sales, trends, consumer behavior and weather analysis.


Nordic

Taking a look back at one of the toughest seasons on record, SIA gives a research overview from 2011/2012 for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior and snow.


2010/2011 Season:

The 2010/11 winter season was a record year for the snow sports industry. Why? Find out from this State of the Industry review ofSIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation.


Alpine

The 2010/11 season was a record year. Find a topline review of retail data, consumer participation and trends for alpine and AT.


Snowboard

With snow, retails sales and participation up for 2010/11, take a look at last season’s research/data for snowboard from the SIA Snow Sports Market Intelligence Report.


Nordic

Taking a look back at the 2010/11 season, SIA gives a research overview for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior and snow.