Press Releases

Snow Industry Press Releases

Shred and Slytech Sign Pro Skier and Mountain Biker KC Deane The Iconic Brands Back the Dual Sport Athlete 365 Days a Year PARK CITY, Utah – January 10, 2016 – Shred and Slytech are proud to welcome KC Deane to their teams. Whether on the snow or in the dirt, the pro skier and mountain...Read More
Reima brings professional layering to kids’ wear The Finland-based kids’ functional outdoor clothing brand Reima® leads the way in dressing kids for activities all year round. The country’s harsh climate has for over 70 years inspired Reima to search for optimal solutions, not only from tip to toe, but also underneath and in between layers...Read More
ALPS & METERS STRENGTHENS MANAGEMENT TEAM BOSTON, MA. (January 12, 2016) Alps & Meters announces new additions to their management team as the brand grows their collection of tailored winter wear and expands distribution globally.  Alps & Meters, founded in 2015, creates Forged Performance sportswear that reflects the history and timeless traditions of alpine sport....Read More
MOTOTV is a customizable digital signage network for WINTER SPORTS RETAILERS that delivers fresh, relevant content and sales messages to your showroom. Get rid of that stale DVD player or USB stick and put MOTOTV to work playing exciting, informative videos designed to increase sales and keep your store’s atmosphere electric! Whether it be our...Read More
FOR IMMEDIATE RELEASE Contact: Taylor Lower 970.949.4014 COLD FEET ABOUT HITTING THE SLOPES? NOT ANYMORE ELIMINATE TOE WOES  There’s nothing worse than stepping into cold boots before heading out for a day on the mountain. Start your day with warm toes with Sportube’s new heated bag line. Made from strong, lightweight 600D (prints) or 840D...Read More
Meet the New Reps! Sportube, the leading manufacturer and distributor of ski and snowboard travel gear, has hired on new regional representatives. Rick Randall // New England Rick Randall manages Breakaway Sports Group, which represents snow sport, outdoor and cycling brands in the Northeast United States. Established in 2011, this agency started with a focus...Read More
Meier Skis Announces Official Move to Denver For Manufacturing From Glenwood Springs to Denver, Meier’s Headquarters Makes Room For More Than Skis   (DENVER, CO) – Since 2009 Meier Skis has been a sustaining presence in Glenwood Springs, Colorado and is thrilled to announce they have made an official move to Denver to accommodate the...Read More
Boulder, Colo. (Jan. 6, 2017) – DYNAFIT, the athletic mountain brand dedicated to delivering the best equipment and apparel for athletes to move fast and light in the mountains, announces the hire of three new sales representatives, effective immediately. In the Pacific Northwest, DYNAFIT has appointed Thomas and Abby Seymour of Seymour Sales Group out of Bend, Oregon to service the...Read More
Fischer and Rossignol join forces to develop TURNAMIC® for a new nordic future. As Nordic skiing brands known worldwide, Fischer and Rossignol have joined forces to shape the future in a proactive way. The two companies have set common goals of further enhancing the performance and usability of their product portfolios. Newly developed bindings and...Read More
Amer Sports Names O’Connell to Lead Strategic Accounts Sales CHICAGO (Jan. 5, 2017) — Amer Sports, a global leader in sporting goods, announces the appointment of Mike O’Connell to Vice President Sales- Strategic Accounts for Amer Sports Americas. In his new role, O’Connell will be responsible for leading sales efforts in the etail, sporting goods...Read More