Press Releases

Snow Industry Press Releases

Santa Cruz, Calif. — Giro Sport Design, the industry leader in progressive cycling & snow head protection and snowsports optics is excited to host ‘The Poacher’s Pipe Afterhours Session’ at Mammoth Mountain. The Poacher’s Pipe is a new concept where riders are invited to ‘poach’ a pro-team photoshoot set-up built exclusively for Giro. This pipe...Read More
SEATTLE (May 11, 2017) – Hayter Communications, one of North America’s most recognized active lifestyle public relations agencies, today was acquired by Williams-Helde, a Seattle-based marketing communications firm that has represented an abundance of the Pacific Northwest’s leading companies since 1969. Founded in 2001, Hayter Comm will continue to operate autonomously while servicing its national...Read More
MUNICH, Germany — EVOC, the world’s leading producer of sports protection backpacks, has adopted a minimum advertised price (MAP) policy for the US and Canada and will sell only to authorized wholesalers, retailers, internet retailers and distributors. The policy goes into effect immediately. EVOC’s MAP policy is designed to support its dealers as well as to...Read More
WILLISTON, VT. (May 1, 2017) Dale of Norway, known worldwide for their premium Norwegian made sweaters and weatherproof outerwear, is pleased to announce that Scott and Heidi Godsil of SPG Group are the new sales representatives for CO, UT, WY and NM. The Godsil’s will represent the Dale of Norway brand in the Rocky Mountain...Read More
New role reinforces Blizzard Tecnica commitment to specialty retail. WEST LEBANON, N.H. (May 1, 2017) Blizzard Tecnica is pleased to announce the hiring of Justin Heanue to the newly created position of National Sales Coordinator. Heanue reports directly to Sam Cook, President of Blizzard Tecnica USA. As the National Sales Coordinator, Heanue will focus his...Read More
Seattle, WA (April 27, 2017) — K2 Sports has hired Jill Nazeer as its new Marketing Specialist for Atlas, Tubbs, and Madshus brands. She joins K2 Sports with years of marketing experience within the outdoor/fitness industry at The North Face as a Marketing Representative as well as at Team in Training as a Triathlon and...Read More
Birkie, Korte, Prince Haakon, BirkieTour & Fat Bike Birkie Hayward, Wis. (April 25, 2017) – The American Birkebeiner Ski Foundation (ABSF) board of directors today announced that registration will open for the 2018 American Birkebeiner schedule of events on May 1, 2017. North America’s largest cross-country ski race, the Slumberland American Birkebeiner, is scheduled for...Read More
April 25, 2017, Mammoth Lakes, Calif. – Red Bull and Mammoth Resorts announced a partnership today that will bring together two of the biggest names in North American action sports. As the new official energy drink of Mammoth Resorts, Red Bull’s visibility at Mammoth’s four iconic California resorts will extend well beyond the drink cooler,...Read More
Eco-Friendly New Process Progresses Commitment To Sustainability & Performance Boulder, CO – April 25, 2017 – Whether you’re ripping down the mountain on your bike or exploring new hiking trails with friends, summer activities call for enhanced optical performance. ZEAL Optics has you covered with Incline and Magnolia, two new ellume polarized styles marking the debut of...Read More
Friday, April 21, 2017 – This Earth Day, ZEAL Optics’ “Buy a Pair, Plant a Tree” program continues in an effort to plant new trees in the Rocky Mountain backcountry.  Beginning April 22, 2017, ZEAL Optics pledges to plant a tree for every pair of sunglasses and goggles sold online, at ZEAL’s Boulder showroom and at...Read More