Press Releases

Snow Industry Press Releases

02/17/2017
LAHTI, Finland (Feb. 15, 2017) – NBC Sports Group is offering nordic ski fans in America the most robust opportunity ever to view their sport with wall-to-wall live coverage of the International Ski Federation’s 2017 Nordic World Ski Championships in Lahti, Finland. Every event will be streamed live with commentary on NBCsports.com and for the...Read More
02/10/2017
NORDICA ANNOUNCES CHANGES TO USA MANAGEMENT TEAM West Lebanon, NH (January 2017) – Nordica USA, one of the country’s premier winter sports equipment suppliers, recently announced some important changes to their USA management team. Sam Beck has been appointed Director of Marketing and Communications for the Nordica group. Sam will be responsible for creating and...Read More
02/09/2017
FISCH TOOLS® SIGNS SPONSORSHIP AGREEMENT WITH THE U.S. SKI TEAM Ski teams to use ALU SPEED drill bits exclusively QUEENSBURY, NY – Fisch-Tools Austria and the U.S. Ski Team have signed an sponsorship agreement, whereby the U.S. Ski Team will use ALU SPEED drill bits exclusively under a three-year contract. The ALU SPEED drill bit...Read More
02/09/2017
KORTELOPET CROSS COUNTRY SKI RACE MOVES TO NEW DAY WITH HELP FROM TOURISM GRANT The race looks to increase the number of participants and visitors for the Birkie weekend   HAYWARD, Wis. (Feb. 9, 2017) – The American Birkebeiner Ski Foundation is racing into the new year with a marketing campaign aimed at promoting its...Read More
02/09/2017
Shred Aims to Inspire Change by Reimagining Goggle Design The iconic brand partners with Connora Technologies, The CAPiTA Mothership, and Protect Our Winters to create a goggle using reclaimed, recycled, and organic materials PARK CITY, Utah – January 24, 2016 – With the goal of inspiring others to reduce their environmental impact, Shred is proud...Read More
02/09/2017
BOULDER, Colo. – Feb. 9, 2017 – Protect Our Winters (POW) and Shred today announced a partnership to fight climate change and to inspire companies in the snowsports industry to reduce waste and reassess their manufacturing processes. “Shred shares our values and is guided by a deep love for the mountains,” commented POW Executive Director...Read More
02/08/2017
The FAT Ski-A-Thon Presented by Sugarbush Resort and Vermont North Ski Shop Returns to the Slopes to Benefit The High Fives Foundation (Warren, Vermont. February 8, 2017) – On the first Sunday in March 2017, Sugarbush Resort will host the Sixth Annual FAT Ski-A-Thon from 8:00am-3:00pm benefitting the High Fives Non-Profit Foundation. The FAT Ski-a-Thon is an all day fundraiser...Read More
02/07/2017
Vans Welcomes New Generation to the Global Snow Team Roster Bryan Iguchi, Mary Rand and Cole Navin Join the Vans Family Cypress, CALIF. (January 30, 2017) – Vans proudly announces a new generation of snowboarding talent by welcoming Mary Rand, Cole Navin and industry legend Bryan Iguchi to the global Vans snowboarding team. “Vans is...Read More
02/07/2017
Quebec City to host FIS Cross-Country World Cup Finals Entire courses located on the historic Plains of Abraham Quebec City, Thursday, February 2 – It’s official: On January 15, the International Ski Federation (FIS), Quebec Winter Events Corporation and Cross Country Canada confirmed that Quebec City would be stepping up to host the FIS Cross-Country...Read More
02/07/2017
Munich, 6.2.2017 – After having received lots of attention with one of the first German Kickstarter campaigns in May 2015, Mellow Boards is ready to launch its high-end electric skateboard drive. The Mellow Drive is the world’s first electric drive custom-made in Germany and one of the first that can be mounted on almost any...Read More