Press Releases

Snow Industry Press Releases

Seattle, WA (April 27, 2017) — K2 Sports has hired Jill Nazeer as its new Marketing Specialist for Atlas, Tubbs, and Madshus brands. She joins K2 Sports with years of marketing experience within the outdoor/fitness industry at The North Face as a Marketing Representative as well as at Team in Training as a Triathlon and...Read More
Birkie, Korte, Prince Haakon, BirkieTour & Fat Bike Birkie Hayward, Wis. (April 25, 2017) – The American Birkebeiner Ski Foundation (ABSF) board of directors today announced that registration will open for the 2018 American Birkebeiner schedule of events on May 1, 2017. North America’s largest cross-country ski race, the Slumberland American Birkebeiner, is scheduled for...Read More
April 25, 2017, Mammoth Lakes, Calif. – Red Bull and Mammoth Resorts announced a partnership today that will bring together two of the biggest names in North American action sports. As the new official energy drink of Mammoth Resorts, Red Bull’s visibility at Mammoth’s four iconic California resorts will extend well beyond the drink cooler,...Read More
Eco-Friendly New Process Progresses Commitment To Sustainability & Performance Boulder, CO – April 25, 2017 – Whether you’re ripping down the mountain on your bike or exploring new hiking trails with friends, summer activities call for enhanced optical performance. ZEAL Optics has you covered with Incline and Magnolia, two new ellume polarized styles marking the debut of...Read More
Friday, April 21, 2017 – This Earth Day, ZEAL Optics’ “Buy a Pair, Plant a Tree” program continues in an effort to plant new trees in the Rocky Mountain backcountry.  Beginning April 22, 2017, ZEAL Optics pledges to plant a tree for every pair of sunglasses and goggles sold online, at ZEAL’s Boulder showroom and at...Read More
Frisco, Colo. April 19, 2017 — With the sun shining bright, Copper skiers and snowboarders’ spirits were high in their quest to raise funds for their favorite Tahoe-based non-profit. The Second Annual Retro Shred-a-Thon was presented by Colorado-based brand Phunkshun Wear on Copper Mountain Resort’s most popular lift, American Eagle. Participants spent the day skiing with friends while raising...Read More
Media Contact:  Joan Christensen,  970 509-0710 BOOKING PATTERNS STEADY AT WESTERN MOUNTAIN RESORTS (Occupancy flat but revenue continues to outpace last season) Denver, April 18, 2017—In what is being described as a roller coaster season that started slowly, was strong mid-season, and then lost momentum in the final weeks, the 2016-17 ski season will likely record some...Read More
AUBURN, NH. (April 12, 2017) – Fischer Sports announced today a partnership with Teton Gravity Research (TGR), the global leader in action and adventure sports media. Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the best of the best in skiing youth. The grand prize includes...Read More
Aspen and Denver, CO, April 12, 2017 (GLOBE NEWSWIRE) — Mammoth Resorts, the owner of Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, today announced that it has entered into a definitive agreement to be acquired by a newly formed entity controlled by affiliates of the Aspen Skiing Company, L.L.C. (“Aspen”) and...Read More
Boulder, Colo. (April 5, 2017)—Sherpani, the leader in lifestyle bags for women, has announced the promotion of Jimmy Kim to Director of Business Operations. A loyal and dedicated employee of Sherpani for over six years, Kim will now oversee daily operations of the Sherpani organization to ensure that the company’s ambitious goals and high standards...Read More