Press Releases

Snow Industry Press Releases

01/20/2017
(DENVER, CO) – Since 2009 Meier Skis has been a sustaining presence in Glenwood Springs, Colorado and is thrilled to announce they have made an official move to Denver to accommodate the growing needs of manufacturing and expose the brand to more people.  Located at 970 Yuma Street, not far from the convention center, the...Read More
01/19/2017
RECCO REFLECTORS MANDATORY ON FREERIDE WORLD TOUR The Freeride World Tour (FWT) reaffirms its commitment to mountain safety by signing a partnership with RECCO Advanced Rescue Technology. From 2017 all riders in the world tour level, qualifier level and junior level worldwide, will be equipped with RECCO reflectors besides the other mandatory rescue equipment. By...Read More
01/19/2017
Colorado Ski Country USA Reports Strong Early Season Skier Visits Recent Snowfall and Busy Holidays Establish Momentum After a Warm Fall DENVER, Colo. – January 19, 2017 – Colorado Ski Country USA (CSCUSA) announced today that while total skier visits at its 22 member resorts were down single digits compared to last year’s first period...Read More
01/19/2017
Crescent Moon’s New Eva Snowshoe Takes Home Four Winter Outdoor Retailer Gear of the Show Awards January 16th, 2017 Looking like the love child of an Adidas running shoe and a Blizzak snow tire, Crescent Moon’s new Eva all-foam snowshoe was crowned one of the most noteworthy industry innovations at the 2017 Winter Outdoor Retailer...Read More
01/18/2017
Allett Wallets Provide Comfort and Quality for Your Everyday Adventures Homegrown Wallet Company Delivers Top-Tier Product for Everyday Adventurers SAN DIEGO, CA: Allett, a handcrafted slim wallet company, couples elegant slim wallet design with a passion for the outdoors, delivering a line of products that convey comfort and a sense of adventure. Allett’s handcrafted wallets...Read More
01/18/2017
Mountain High Activities for January Learn to Ski and Snowboard Month New skiers can take advantage of lesson packages throughout January Wrightwood, Calif. – (Jan. 18, 2017) – January marks Learn to Ski and Snowboard Month, and Mountain High supports the nationwide movement with special class packages for beginners through January 31. Guests can purchase...Read More
01/18/2017
Flylow brings newest eVent® fabrics technology to the snowsports market for Fall/Winter 2017 eVent DVexpedition prioritizes full weatherproof protection, air permeability and durability Overland Park, Kansas, USA—For fall/winter 2017-18, the newest waterproof membrane technology from eVent® fabrics—eVent DVexpedition—is being introduced by Flylow in its premiere Z Line products, the Lab Coat and Compound Pant. DVexpedition...Read More
01/18/2017
K2 Apparel Highlights eVent® fabrics as Premium Technology in New 2017-18 Wintersports Collection K2 Apparel Makes Global Debut in Booth 3758 at the SIA Snow Show, Denver, Colorado from January 26-29th Overland Park, Kansas, USA—eVent® fabrics is pleased to announce that K2 Apparel is its newest partner in the snowsports business.   The longstanding wintersports brand is...Read More
01/18/2017
SALT LAKE CITY, Utah – January 18, 2017 – DPS, designers of the world’s most advanced skis, recently hired two new employees to support continued worldwide growth and has unveiled a new initiative dubbed Ecosystem – a program designed to provide a deliberate link between the brand’s marketing efforts and specialty retailers. Alex Hunt joins...Read More
01/17/2017
Krimson Klover Supports Young Adults Impacted by Cancer with Donation of Proceeds to First Descents SIA Booth #1026 Boulder, Colo. (January 18, 2017) – Krimson Klover, a Colorado-based clothing company for women who live boldly through travel, adventure, and outdoor sports, has local and global community support at the heart of its mission. This season,...Read More