SIA Press Releases

SIA Press Releases

SIA Goes LIVE for Snow Show
01/25/2017
SIA Goes LIVE for Snow Show Industry + Intelligence at the SIA Snow Show powered by Brandlive Jan. 24, 2016 — DENVER, CO — SnowSports Industries America (SIA), the non-profit, North American member-owned trade association representing suppliers of consumer snow sports and Brandlive, the live video platform for brands and retailers, today announced “Snow Show...Read More
Industry + Intelligence Educational Seminars to Kick off 2017 SIA Snow Show
01/12/2017
Industry + Intelligence Educational Seminars to Kick off 2017 SIA Snow Show Free day of seminars and speakers to highlight pressing topics in winter industry PARK CITY, UT (January 9, 2017) – SnowSports Industries America (SIA), the non-profit organization helping the winter sports industry thrive, will host its 3rd annual Industry + Intelligence educational program...Read More
December Update from SIA’s President
01/03/2017
Happy first day of winter! I hope you are enjoying the snow falling all across the country. We are looking forward to hosting you in Colorado in just a few short weeks, where we hope you’ll join us at the biggest annual winter industry gathering. We’re eager to meet face-to-face and talk through all of...Read More
SnowSports Industries America Reinvents Annual Snow Show with New Look, Feel and Features
12/20/2016
SnowSports Industries America Reinvents Annual Snow Show with New Look, Feel and Features Creative new exhibits and floor plan to debut at 2017 SIA Snow Show PARK CITY, UT (December 20, 2016) – SnowSports Industries America (SIA), the national organization helping the winter sports industry thrive, announces today its plans to refresh the 2017 SIA...Read More
SIA Releases Participation Report
12/07/2016
SIA Releases Latest Participation Report Park City, UT (December, 7, 2016) – SnowSports Industries of America (SIA) released their most recent Participation Report available now for download. It is free to SIA Members and $899 for non-members. The overall aim of the data produced is to establish levels of activity and identify key trends in sports, fitness...Read More
2016 SIA Market Intelligence Report Released
11/22/2016
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, today released the 2016 SIA Snow Sports Market Intelligence Report, the most comprehensive report on the 2015/2016 snow sports market available anywhere.Read More
SIA Responds To Outdoor Retailer Trade Show Update
11/10/2016
November 10, 2016 As the official trade association for the winter industry, it’s SIA’s job to look out for our membership’s best interest and the industry as a whole, including the support of any actions taken to reduce stress on the industry. SIA applauds any effort to consolidate shows, however we are concerned that, starting...Read More
SnowSports Industries America Announces New Additions to Leadership Team as the Doors Open at Park City Office
10/03/2016
SnowSports Industries America Announces New Additions to Leadership Team as the Doors Open at Park City Office - Move signifies a new approach to ushering success for the snow sports industry.Read More
SnowSports Industries America to Uphold January Snow Show Dates
05/19/2016
SIA President and Board of Directors Address Industry Concerns NASHVILLE, TN (May 19, 2016) – SnowSports Industries America (SIA) announces today the change of its recently announced plan to shift the SIA Snow Show and On-Snow Demo dates in late 2017. After engaging in comprehensive meetings with stakeholders and listening to members of the SIA...Read More
Snow Sports Sales Falter in February
04/25/2016
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association and The NPD Group – Sports and Leisure Trends™ have released NPD DecisionKey® numbers for August 2015 to February 2016. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. Sales slowed in...Read More