SIA Newsletter

RETAILER TO CONSUMER MARKETING GUIDE NOVEMBER/DECEMBER HAS GREAT TIPS TO HELP SHOPS MAKE THE MOST OF THE UPCOMING SEASON

As snow begins to fall, and you’re planning holiday promotions, remember to take advantage of the tips and resources for your shop in the SIA Retailer to Consumer Marketing Guide (RMG). With month-specific marketing campaigns, headlines, social media tactics and other ideas, choose what may work for your customers.

November tips and ideas can be found on pages 18-29.

  • Thanksgiving/Black Friday:  rmg_111213
    “Burn off the turkey at our Thanksgiving Day Sale”
    “Turkey sandwiches and super savings – must be Black Friday”
  • Small Business Saturday:
    “Shop local on Small Business Saturday and save”
    “Support your local Ski and Snowboard shop on Small Business Saturday

Don’t forget to visit the Small Business Saturday Facebook page and use the hashtags #SmallBizSat and #ShopSmall to help promote to your customers.

The RMG Addendum gives season-specific ideas built on the marketing initiatives found in The Guide, which focuses on campaigns for kids, women and new gear, including merchandising ideas and in-store events.

addendum_downloadIf you would like to order a hard copy of the Retailer to Consumer Marketing Guide, please contact SIA’s Lindsey Auer at LAuer@snowsports.org or call 703-506-4232.