Succession in the Family Business

The snow sports industry is filled with family-owned businesses.

• What happens when it is time for one generation to make way for the next?
• How can a family guarantee that the business, if transferred, will not only operate successfully, but thrive?

There are many important and sometimes unanticipated, financial, operational and emotional aspects to consider. This workbook/cd is designed to enlighten and educate small business and family business owners about the many details and emotions involved in an effective plan for succession.

Presented as part of the SIA SnowSports Institute at the SIA.08 SnowSports Trade Show, a panel of experts helped guide the industry through the initial thought process and explained some “best practices”.

Learn the entire process of Family Succession Planning in this comprehensive workbook that will help strengthen our industry from one generation to the next.

A Few of the Key Learnings:

• The value of a concise company mission statement and/or verify the effectiveness of an existing one;
• How to create/verify an effective strategic plan for succession;
• The key to determining goals and objectives that will lead to strong succession planning;
• Determining a budgeting process that will lead to success.

The Succession Planning CD and Workbook are available from SIA for $150.00* plus postage and handling.

To purchase, contact SIA directly at siamail@snowsports.org or 703.556.9020.

*Those who register for the 2008 Fall Education Workshop Series: Marketing to Women and Youth, can purchase the package for $99.00 (more than a $50.00 savings).

Private Consultant Option
Stu Keiller, consultant and author of SIA’s Succession in the Family Business Planning Guide and Workbook, is available to help walk you through the steps necessary for a productive Succession Planning process.

Planning consultation is available on an hourly, daily or multi-day basis depending n your needs. Take advantage of this affordable and valuable opportunity by contacting Stu directly at 410.643.1324 or at keiller@toad.net.

Stuart Keiller, Consultant

Stuart Keiller is the author of SIA’s Guide to Succession in the Family Business and the accompanying workbook that form the basis for our seminar.

Stu has over thirty-seven years experience working in the snow sports industry. After graduating from Dartmouth College and receiving his MBA from The Amos Tuck School at Dartmouth, he served four years at sea in the United States Navy. Stu returned to New Hampshire to work at The Tuck School as a research assistant writing the case studies for the graduate level marketing textbook, “Marketing Management” by Kenneth R. Davis.

After a four-year assignment as Director of Marketing at Profile Sports Wear in West Lebanon NH, Stu joined AMF Head Sports Wear in Columbia MD in 1975 as Merchandise Manager. He was appointed President in 1979 and guided the Company through the sale from AMF to Leslie Fay. During his nine-year tenure at Head sales nearly doubled.

In 1984 Stu co-founded Kaelin Sports Wear with Stefan Kaelin. Kaelin became a well recognize premium brand in the ski and tennis apparel markets. The company was sold in 1995.

While continuing to manage the Kaelin business, Stu started his consulting firm in 1996 with a primary focus on development of proprietary data mapping programs. Stuart Keiller LLC developed SIA’s highly successful inSight mapping program currently used by over one hundred leading ski suppliers. His firm has also completed projects in the hotel, real estate, publishing and retail industries.